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Influencer Marketing Manager (Contract)

Hasbro

At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. As an Influencer Marketing Manager, you will lead the day-to-day creator operations for our ambitious AAA titles, EXODUS and Warlock.

Accomplishing and scaling global influencer and creator programs that drive awareness and engagement. Partnering closely with brand, social, community, and product teams to integrate creator strategies across the marketing funnel. Building and maintaining positive relationships with creators, agencies, and talent managers. Managing creator outreach, onboarding, briefing, and activation timelines. Coordinating creator programs including early access, content drops, and launch moments. Tracking and analyzing campaign performance across key platforms. 4-6 years of experience in influencer marketing, creator management, or digital marketing. Proven experience accomplishing influencer campaigns from planning through reporting. Strong understanding of the gaming creator ecosystem and platform dynamics (Twitch, YouTube, TikTok, X). Experience with influencer tools such as CreatorIQ, StreamHatchet, or similar platforms. Excellent communication and relationship management skills. Highly organized and diligent, with the ability to manage multiple campaigns simultaneously. Data-driven approach with the ability to interpret performance metrics and tell a clear story. Passion for games and a deep appreciation for how creators build player communities and culture.

Experience working with AAA gaming franchises. A background in content creation or a network of industry contacts. Knowledge of current trends in digital marketing and social media. Please note that this is a temporary assignment providing services to Wizards through an external staffing agency. In compliance with local law, we are disclosing the hourly pay range for this role. Eastridge offers US based Wizards temporary workers a comprehensive benefits package, including: Medical Dental Health savings accounts Employee assistance program 401(k) retirement plan Employee Stock Ownership Plan Paid Time Off and Holiday Pay Benefits below are for Full Time Employees. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. Health & Wellness: Medical, Dental, and Vision Insurance Time Off to Recharge: Paid Vacation & Holidays Financial Well-being: Level Up Your Skills: Tuition Reimbursement Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Vacancy posted 1 day ago
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