Childcare Sales Development Representative (Enrollment Specialist)

Sales Director

At Little Learner Children's Academy, we believe that every child deserves a strong start and every family deserves a supportive partner in their childcare journey. With multiple thriving centers and a commitment to quality education, we're looking for a passionate, results-oriented Sales Director to lead our enrollment and growth initiatives.

Position Summary

The Childcare Sales Development Representative (SDR) is responsible for driving new family enrollment through proactive outreach, relationship-building, and effective lead qualification. This role focuses on converting inquiries into tours, tours into enrollments, and enrollments into long-term family partnerships. The SDR ensures every lead is nurtured to the point of Sales Ready Revenue (SRR) meaning fully qualified and ready to start care.

Key Responsibilities

• Lead Management & Outreach
• Respond promptly to all incoming inquiries (phone, email, web, social media, walk-ins).
• Make outbound calls, texts, and emails to nurture leads and encourage tours.
• Track all lead activity in CRM or center management software (Procare, Brightwheel, CRM tools).
• Tour Scheduling & Conversion
• Conduct engaging and informative family tours that highlight curriculum, safety, and school culture.
• Follow up with families post-tour to address questions and close enrollment.
• Maintain a high tour-to-enrollment conversion rate.
• Sales Ready Revenue (SRR) Qualification
• Identify families who are ready to start care and ensure all documents, immunizations, and payments are submitted.
• Move qualified leads into the "Sales Ready Revenue" statusmeaning the child is fully prepared to start care.
• Coordinate start dates with teachers and directors to ensure a smooth onboarding.
• Marketing & Community Outreach
• Support center marketing efforts, including open houses, community events, and referral campaigns.
• Promote enrollment incentives, scholarship programs, and seasonal promotions.
• Build partnerships with local businesses, schools, and parent groups.
• Family Relationship Building
• Provide a warm, welcoming, and supportive onboarding experience.
• Maintain relationships with prospective families who are not yet ready to enroll.
• Communicate center strengths and differentiators with confidence and professionalism.

Qualifications

Experience in childcare, early childhood education, or customer service preferred. Sales or enrollment background strongly preferred. Excellent communication and relationship-building skills. Ability to work in a fast-paced environment with multiple priorities. Strong organizational and follow-up skills. Knowledge of childcare licensing rules a plus.

Key Strengths

Warm, friendly, and family-centered approach. Strong closer with the ability to build trust quickly. Confident presenter of childcare program benefits. Detail-oriented with strong follow-through. Goal-driven with a passion for helping families.