FreeBC Senior Engagement Manager (Digital Marketing - Reproductive Healthcare)

Position Summary UpstreamDigital USA is seeking a creative and data‑driven FreeBC Senior Engagement Manager to join the Upstream Digital team. This mid‑career role focuses on the growth side of our flagship digital product. The primary mission is to ensure users know FreeBC exists and continue to find value throughout their reproductive health journey, and to develop innovative ways to reach those in need. This is a 12‑month fixed term role, with potential extensions based on performance. Essential Duties and Responsibilities Develop and execute a comprehensive engagement and re‑engagement strategy to drive user acquisition and long‑term retention on FreeBC. Lead and support diverse marketing efforts: manage social media accounts, coordinate paid digital advertising, and oversee creation of marketing collateral with agency and internal teams. Organize and support grassroots campaigns to build local awareness in pilot regions (starting with Colorado), partnering with community organizations and influencers; use metrics to inform strategy. Facilitate advisory groups of patients and clinicians to integrate voice and expertise into all tactics. Monitor site awareness and utilization metrics, pivot strategies based on data to meet or exceed KPIs. Collaborate with content team to ensure social media posts, ads, and email campaigns are evidence‑based, culturally competent, and high‑performing. Inform digital product decisions with data, act as the voice of users, prioritize features, and give recommendations for A/B testing and roadmap decisions. Optimize customer acquisition cost, ensuring marketing campaigns are cost‑effective. Carry out other duties as needed to build a strong digital asset and attract users. Required Education, Experience, Knowledge, Skills and Ability 5+ years of experience in digital product development, including marketing, growth marketing, or product management, with proven engagement experience. Proficiency managing social media platforms (organic and paid), email marketing campaigns, and digital ad spend on Meta, Google, etc. Strategic‑thinking ability to build an engagement funnel from scratch: unaware → active user → re‑engaged advocate. Relationship‑management experience working with advisory boards or community partners to solicit feedback and build brand trust; experience managing external marketing agencies. Analytical skills: comfortable using analytics tools to track campaign performance and site traffic. Mission alignment: deep passion for reproductive health, health equity, and patient‑centered care. Attributes Growth mindset – continuously seeks new innovative ways to reach the target audience and improve utilization. Organized multitasker – manages grassroots events and digital campaigns concurrently. Communicator – writes compelling copy that resonates with patients while maintaining clinical accuracy and empathy. Collaborative – works across Product, Ops, and Clinical to ensure a unified brand voice. Travel Requirements This role requires up to 20% business travel, including approximately eight days per year for retreats and team meetings. Hiring Range USD $135,000 – $145,000. Pay Transparency Final offers are based on role scope, market analysis, requirements, candidate experience, and internal pay fairness. Upstream Benefits Comprehensive health, dental, vision, life insurance, disability, 401(k) match, generous vacation and paid time off, parental leave, professional development, fitness and cell phone allowance for full‑time and part‑time employees working at least 24 hours per week. Interns and contingent workers are not eligible. Equal Employment Opportunity Upstream USA is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, genetic information, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require accommodation due to a disability or special need, let us know. Upstream USA participates in E‑Verify. #J-18808-Ljbffr