Social Media Marketing Coordinator

About HydroJug & Acta HydroJug, Inc. is a $300M run‑rate consumer products company headquartered in Ogden, UT, operating a three‑brand portfolio: HydroJug (drinkware), Acta (apparel), and Purelyte (supplements). Acta is HydroJug's high‑growth apparel brand, on a $5M to $20M revenue trajectory, with TikTok as its primary acquisition and growth channel. Role Summary Acta's growth runs through TikTok — and this role is the full‑time operator who owns it. As Social Media Marketing Coordinator, you execute Acta's TikTok Live selling program, manage the TikTok Shop affiliate program, and drive the daily social content cadence across TikTok, Instagram, and Facebook. You are the person responsible for turning Acta's TikTok presence into a revenue engine: live sessions that convert, an affiliate roster that drives GMV, and a content cadence that builds brand. You report to Kenzie Tibbitts, Acta Brand Operations Manager. This is not a post‑and‑ghost social media role. TikTok Live and affiliate commerce are the primary responsibilities — everything else supports and amplifies them. TikTok Live Execution Plan, schedule, and execute Acta's TikTok Live selling program end‑to‑end. Own technical setup, session structure, product sequencing, offers, and real‑time community interaction during lives. Optimize every session for viewership, watch time, and GMV conversion through TikTok Shop. TikTok Shop Affiliate Program Management Build and operate Acta's TikTok Shop affiliate program. Recruit creators to the affiliate roster, onboard them with brand assets and briefs, manage commission structures, maintain TikTok Seller Center hygiene, and drive consistent GMV growth through the affiliate channel. Acta TikTok Content Cadence Own the daily Acta TikTok presence — content calendar, brand voice, posting cadence. Brief creative assets to Rachel DeKlerk (Photo) and Dalton Bush (Video). Ensure organic content reinforces Live and affiliate moments. Instagram & Facebook Own Acta's Instagram (Reels + Stories as primary) and Facebook (secondary) — consistent posting, community engagement, and brand storytelling that extends TikTok momentum to adjacent platforms. Community Management & Trend Monitoring Monitor TikTok trends, sounds, and formats relevant to Acta's apparel audience. Manage DMs and comments with brand voice. Flag opportunities to Kenzie in real time. Whitelisting Handoff — Acta TikTok Identify top‑performing organic and affiliate content and brief the Acta Media Buyer for whitelisting. Maintain a clean handoff workflow to ensure paid amplification stays current. Success Milestones 30 Days Fully onboarded on Acta brand standards, product catalog, and current TikTok presence. Audit of existing TikTok Live history and affiliate program state delivered to Kenzie. First TikTok Live sessions executed under the new structure. Affiliate roster mapped: active, lapsed, and recruitment targets identified. Daily content cadence live across TikTok and Instagram. 90 Days TikTok Live program on a consistent weekly cadence with documented session structure and improving performance metrics. Affiliate roster at 25–50 active creators driving measurable GMV. Creator brief templates and onboarding kit built and in active use. TikTok Shop operational hygiene clean — catalog accurate, affiliate tracking functional, commissions running on schedule. Whitelisting handoff workflow established with the Acta Media Buyer. 180 Days TikTok Live GMV contribution growing month‑over‑month. Affiliate program driving a defined share of Acta's total TikTok Shop revenue. Top‑performing affiliate creators on deeper partnership agreements. Live format diversity tested: session lengths, product mixes, hosts, and promotional structures documented for learnings. Instagram Reels contributing measurably to earned impressions. What Good Looks Like You treat TikTok Live as a selling channel, not a content format. GMV and conversion are your north stars. You know the difference between an affiliate roster that looks impressive and one that actually moves product. You build the latter. You brief creators so clearly that sessions run well without you coaching in real time. You can move fast. Acta's growth depends on iteration speed on TikTok — dead weeks cost the brand real money. You think in trends. You see what is gaining traction on TikTok before it peaks and you brief or post before the moment passes. Key Metrics Acta earned impressions per quarter TikTok follower growth and engagement rate Whitelisting creative contribution to paid media performance (CM%) TikTok Live viewership and session conversion rate Reporting & Structure Reports to: Kenzie Tibbitts, Acta Brand Operations Manager (CEO) Compensation Competitive base salary. No bonus. No equity. Compensation specifics are discussed directly with Hayden Wadsworth (CEO). #J-18808-Ljbffr