Senior Creative Strategist

About 1v1Me 1v1Me is a mobile app where users stake on pro gamers in short, always-on matches (Madden, NBA 2K, FC, CoD, rotating leagues): watch → pick and stake the winner → win a payout. A match starts roughly every 30 minutes, there's always something live. We spend several hundred thousand dollars a month on paid social and other channels, with creative being the growth engine. Our audience is 18–26 male competitive gamers and sports fans, TikTok/IG-native, with zero tolerance for anything inauthentic. Creative does most of the targeting, so the person who has a large impact on how fast we grow. The Role We're a scrappy and nimble growth team that ships fast. The missing piece is the senior strategic layer above the production line: the person who decides what to make and why, and builds the system that proves it. You build and own the creative testing engine end-to-end and are accountable to acquisition cost, not engagement. What You'll Own The weekly slate — net-new concepts + iterations on winners, set together in the weekly sync and sprint planning (you + the Head of Marketing + our junior creative strategist). You drive the slate and own your concepts end-to-end; our junior strategist keeps ownership of his own concepts, with your mentorship and direction. The team ships ~15 ads/week today; your job is to get us to 25+ per week without quality dropping. Testing rigor — a hypothesis behind every brief. Weekly readouts — diagnose winners and losers, turn results into iteration hypotheses and next bets. Creator + editor quality bar — brief UGC creators and celebrity talent so raw footage arrives right the first time; review final briefs and final edits so the intended creative survives to the cut. Experimentation — overarching and persona-driven monthly experiments that expand our reach. Mentorship — mentor and level up our junior creative strategists toward independent ownership; you're their creative sparring partner in the weekly sync and sprints. AI leverage — use AI tooling across research, scripting, and variant production to scale output without scaling headcount. Compliance-safe creative A Good Fit If 5+ years in DR performance creative for paid social — you've owned creative tied to CPA/CAC/ROAS targets, not engagement metrics. You can show us ads that are your work, with the performance numbers and what the test proved. You've run a volume testing engine and know how to scale output without quality collapse. Short-form native — you know what's working in TikTok/Reels hooks for male Gen-Z right now, not 12 months ago. You read ads for conversion, not craft — and know the difference between optimizing to installs and optimizing to deposits. You've briefed UGC creators and/or on-camera talent directly and held editors to a standard. Fluent with AI-augmented creative workflows. Bonus Points Gaming, esports, sports, fantasy, or other regulated-adjacent audiences You've bought media yourself (Meta/TikTok Ads Manager literacy) Mobile app UA context You've worked with celebrity-level talent Compensation & Logistics $125k salary + benefits + equity Full-time, remote to start with US-hours overlap; option to relocate / join the NYC office later Reports to the Head of Marketing How to Apply Send your resume or LinkedIn plus the 2–3 ads you're proudest of — with the numbers — and a short paragraph on what the test behind them proved. 1v1me