Senior Marketing Associate

Position Summary
Our client, a global leader in premium headwear, is looking for a creative, trend-savvy Senior Marketing Associate to plan and run marketing initiatives across its brands. This role suits a well-rounded marketer who can manage multiple projects, work with internal teams and external partners, and bring campaigns and product launches to life. The ideal candidate understands branding, social media, and B2B/B2C marketing, and is organized, proactive, and comfortable across both traditional and digital channels.

Key Responsibilities

• Develop and run integrated marketing campaigns across digital, wholesale, retail, distributor, and event channels to grow brand awareness

• Lead social media and influencer marketing, especially on Instagram, and support website content and email marketing

• Support product launches, seasonal campaigns, and brand initiatives

• Support both B2B distributor marketing and B2C brand building

• Manage marketing projects from planning through execution, including schedules, vendors, budgets, and deliverables

• Work with creative teams, agencies, photographers, and vendors to produce marketing materials and campaign assets

• Create presentations, sales tools, marketing collateral, and customer-facing materials

• Coordinate trade shows, sponsorships, customer events, and brand activations

• Find new partnership and collaboration opportunities in the industry

• Analyze campaign and website performance with GA4, Looker Studio, and other reporting tools, and recommend improvements

• Work with the Marketing Director and the sales, product, creative, and e-commerce teams

• Stay ahead of fashion, lifestyle, and social media trends, as well as competitors and new marketing tools

Qualifications

• 5+ years of marketing experience, ideally in fashion, apparel, lifestyle, outdoor, sporting goods, consumer products, or creative industries

• Strong grasp of branding, marketing fundamentals, and campaign execution

• Hands-on experience with Instagram, influencer marketing, GA4, and Looker Studio

• Experience building marketing strategies and measuring campaign results

• Understanding of both B2B and B2C marketing

• Experience managing multiple projects and coordinating across teams

• Strong creative judgment, communication, organization, and project management skills

• Self-motivated, proactive, and comfortable in a fast-paced environment

Preferred Qualifications

• Connections in the fashion, lifestyle, or creative industries

• Experience in headwear, outdoor, active lifestyle, apparel, or promotional products

• Experience with distributor, retail, or wholesale marketing, product launches, or brand partnerships

• Experience with creative production, including photography, video, design, print, or digital assets

• Familiarity with e-commerce, CRM, paid media, SEO, or AI-powered marketing tools

• Experience supporting trade shows, sponsorships, or customer events

• Bilingual in English and Korean is a plus

What We’re Looking For
Someone with fresh ideas, strong marketing instincts, and a real interest in fashion and creative culture. This person won’t just execute tasks; they’ll help shape and grow the brands.