Senior Manager Integrated Marketing

Sr Manager Marketing-Integrated The Sr Manager Marketing-Integrated is responsible for the development and execution of marketing and promotional plans for shows. This position will execute long-term marketing initiatives and oversee issues and risks that affect the marketing campaign. The Sr Manager Marketing-Integrated will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show. In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc. Essential Duties and Responsibilities Develop and execute marketing and promotional plans for shows; manage long-term marketing initiatives; oversee issues and risks affecting the marketing campaign. Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners. Manage advertising settlements for each show to ensure settlements are completed accordingly. Work with national tour director, talent buyers, and regional marketing director to plan marketing spend; collaborate with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations. Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales. Oversee publicity, advance press interviews, secure and manage artist availability for promotions with management, label and public relations agencies. Collaborate with agencies and vendor partners such as Ticketmaster and AXS on marketing opportunities, product development, and improving efficiencies. Education, Experience and Certifications BA/BS Degree (4‑year) in Marketing/Business Communications or a related field (Advanced Degree Preferred) 6–8 years of related work experience Experience with media buying, executing digital media plans and omni‑channel digital marketing Experience working with email, mobile and digital marketing programs Experience sourcing and managing content development and publishing Experience and knowledge of the music industry Knowledge and Skills Strong knowledge of data analysis and budgeting Strong knowledge of programmatic media and real‑time bidding Strong knowledge of social media and online marketing initiatives and strategies In‑depth knowledge of social media platforms (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest, etc.) and how to deploy each in different scenarios Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress Proficiency with Microsoft Office (Outlook, Word, Excel) and ability to learn required business systems Strong proficiency in content marketing theory and application Detail oriented with a high standard for quality and ability to multitask and manage multiple campaigns and projects at once Creativity and documented immersion in social media Excellent interpersonal, written and verbal communication skills Ability to effectively supervise and lead a productive team Ability to switch between the creative side of marketing and the analytical side, with a proven track record of analytically sound ideas Salary and Benefits Payscale: $75 K – $82 K Bonus: Eligible under the current bonus plan requirements. Benefits: Medical, dental and vision insurance; paid holidays; vacation and sick time; company‑paid basic life insurance; voluntary life insurance; parental leave; 401(k) plan with 3% employer match; flexible spending and health savings account options; wellness offerings. Equal Opportunity Employer Statement AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. #J-18808-Ljbffr Kcadclub