Head of Digital Marketing - North Miami, FL

Job Title:

Head of Digital Marketing

Location:

North Miami, FL — On-Site

About the Job

Our client, an established contemporary women's fashion brand, is seeking a Head of Digital Marketing to lead its digital growth strategy and drive profitable e-commerce performance. This role will oversee paid media, customer acquisition, retention, and conversion optimization across key digital channels. The ideal candidate is a commercially driven marketing leader with extensive DTC experience, strong analytical capabilities, and a hands-on approach to performance marketing. This individual will balance strategic leadership with direct execution while managing internal and external marketing partners.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive revenue growth, customer acquisition, retention, and profitability
• Oversee paid media performance across Meta, Google, and emerging digital advertising channels
• Manage marketing budgets, revenue targets, forecasting, and performance reporting across acquisition and retention initiatives
• Lead and develop an internal media buyer while overseeing external agencies and contractors
• Drive creative strategy, campaign testing, and ongoing performance optimization
• Oversee email and SMS marketing through Klaviyo, including campaigns, automated flows, segmentation, and promotional calendars
• Develop promotional and markdown strategies that balance revenue growth with contribution margin and profitability
• Optimize e-commerce conversion performance and identify opportunities to improve the customer journey
• Establish accurate attribution practices, campaign tracking, and reporting frameworks to evaluate marketing effectiveness
• Analyze key performance indicators and provide actionable recommendations to senior leadership
• Partner cross-functionally to align marketing initiatives with inventory, merchandising, and broader business objectives

Qualifications

• 6–10 years of experience in DTC growth marketing, preferably within fashion, apparel, or consumer brands
• Minimum 2 years of people management experience
• Experience managing digital growth for a brand or portfolio generating approximately $10M–$75M in annual revenue
• Strong hands-on experience with Meta Ads Manager, Google Ads, and Klaviyo
• Proven ability to develop, execute, and optimize paid media campaigns independently
• Experience managing substantial digital advertising budgets and driving measurable revenue growth
• Deep understanding of customer acquisition, retention marketing, and e-commerce conversion optimization
• Strong knowledge of attribution, UTM tracking, campaign testing, and marketing analytics
• Experience developing email marketing campaigns, automated flows, and customer segmentation strategies
• Strong financial acumen with an understanding of contribution margin, profitability, and marketing efficiency
• Experience with Shopify or Shopify Plus strongly preferred
• Fashion or apparel industry experience strongly preferred
• Ability to lead teams while remaining actively involved in campaign execution and optimization
• Strong analytical, communication, and presentation skills, with the ability to communicate marketing performance to executive leadership

Please submit your resume for consideration. You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose by visiting workgrades.com/home/candidate. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.