Senior Director, Global Marketing - Lifestyle Scenting

Senior Director, Global Marketing - Lifestyle Scenting

Global Marketing, Consumer Beauty

Global Marketing Senior Director – Lifestyle Scenting (US Based Brands)

THE ROLE

As Senior Director, Global Marketing – Lifestyle Fragrances , you will shape and lead the global marketing vision for a portfolio of iconic lifestyle fragrance brands, including Nautica, Vera Wang, Jovan Musk . You will be responsible for driving long‑term growth strategies, building brand equity, and delivering high‑impact global programs that translate global brand ambitions into high-impact programs that deliver business results across markets.

Based in the United States, this role owns global brand vision, category strategy, and innovation—balancing the strength of established brand heritage with the agility required to succeed in today’s dynamic beauty landscape. You will work in close partnership with cross‑functional teams, regional markets, R&D, and creative partners to deliver consumer‑centric, culturally relevant, and commercially compelling fragrance initiatives.

This is an opportunity for a strategic and creative fragrance leader who thrives in a fast‑paced, global environment and is passionate about building brands that resonate across generations, cultures, and channels with the agility needed to win in today’s fast-moving beauty landscape.

You will partner closely with cross-functional teams, regional markets, R&D, Creative, and our Olfactive Studio to deliver consumer-centric, culturally relevant, and commercially powerful fragrance programs.

ROLES & RESPONSIBILITIES

1. Global Brand & Portfolio Strategy

• Define and lead the long‑term global strategy for a portfolio of lifestyle and heritage fragrance brands, ensuring clear positioning, growth ambition, and coherent innovation roadmaps.

• Shape brand architecture, portfolio roles, value segmentation, and pricing strategies to strengthen brand equity and category competitiveness.

• Identify white‑space opportunities through deep consumer insight, cultural trend analysis, and evolving olfactive directions.

• Monitor market dynamics, competitive activity, and performance trends to inform strategic planning and investment decisions.

2. Innovation, Go‑to‑Market & Commercial Excellence

• Lead end‑to‑end global innovation programs, from concept development through launch, across fragrances, flankers, body mists, and emerging formats.

• Partner closely with R&D, Olfactive, Creative, and Packaging teams to deliver compelling olfactive stories and differentiated product experiences.

• Oversee the global launch calendar and development of 360° omnichannel marketing campaigns, ensuring global scale with local relevance.

• Build and deploy global go‑to‑market toolkits, launch assets, and communication frameworks to enable strong execution across regions and channels.

• Drive speed‑to‑market initiatives and explore new operational models to enhance agility and profitability.

3. Leadership, Governance & Cross‑Functional Collaboration

• Lead the relationship with the licensor, serving as the primary point of contact to secure timely approvals, ensure brand alignment, and maintain strong collaboration across projects. Proactively manage communication, timelines, and expectations to keep all initiatives on track and compliant with brand standards.

• Serve as a strategic partner to senior leadership, contributing to brand planning, business reviews, and long‑term category strategy.

• Strongly influence portfolio P&L performance, including revenue growth, margin management, marketing investment, and cost discipline.

• Lead and develop a high‑performing global marketing organization, fostering a culture of creativity, accountability, and talent development.

• Lead cross‑functional collaboration across Commercial, Supply Chain, Finance, Trade Marketing, Legal, and Regulatory teams to ensure alignment and execution.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business or related field; MBA preferred.

• 12+ years of marketing experience, with at least several years in a senior role within the fragrance, beauty or luxury goods sector.

• 3+ years of direct experience in fragrance and licensor management, with a strong passion for olfactive storytelling and category trends.

• Proven track record of leading global brand strategy, product launches and fragrance business growth.

• Strong strategic, commercial and analytical acumen; experience managing budgets, P&L, forecasting and ROI.

• Deep understanding of the fragrance category—including consumer behavior, olfactive trends, regional market dynamics and retail channels.

• Outstanding leadership and people-management skills; experienced in managing global & marketing teams and agency partners.

• Excellent communication, storytelling and presentation skills—able to influence senior leadership and external stakeholders.

• Passion for fragrance, sensory experience, brand storytelling and innovation.

• Global mindset with the ability to navigate diverse markets, build consensus and create trustworthy relationships.

• Highly organized, adaptable, and thrive in a fast-paced environment with multiple priorities.

• Proficient in Microsoft Office (Excel, PowerPoint) and familiar with marketing analytics/tools.

WHAT WE OFFER

• This is a unique opportunity to make a difference in a diverse environment with a team of professionals who are passionate about their work.

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a flexible philosophy of remote working gives everyone the freedom to choose what works for their individual circumstances and empowers them to always perform at their best.

• Base Salary Range: $200,000-$230,000

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io .We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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Country/Region: US

City: New York

Nearest Major Market: New York City