Marketing Segment Manager

Job Overview As a Brand Marketing Manager (#LI-onsite), you will be the architect of Amcor’s market leadership strategy—creating a roadmap that positions Amcor as the preferred partner in targeted vertical segments. Your mission is to develop, articulate, and execute market segment strategies that drive revenue growth and profitability. Responsibilities Market Segmentation, Positioning & Pricing Analyze market trends, size, and competitive landscape to identify growth opportunities. Own and drive the multi-generational product innovation pipeline aligned with segment strategy. Conduct competitor assessments and monitor market dynamics. Identify white spaces for new segments and customers. Partner with Product Management and Pricing teams to execute value‑driven actions that reduce cost and boost profitability. Facilitate commercial efforts through Plant Profit teams. Leverage Amcor’s global successes and innovation platforms to help establish our leadership in chosen segments. Consumer & Customer Insights Lead B2B and B2C insight programs to inform market entry and positioning strategies. Drive initiatives such as focus groups, ethnographic studies, and Voice of Customer engagements. Translate consumer trends into actionable packaging solutions. Collaborate across Amcor business units to deliver unique value propositions as ONE Amcor. Strategy & Market Entry Execution Develop and implement go‑to‑market strategies for targeted segments. Build strong relationships with key customers to deepen engagement. Co‑own product platform pipeline and roadmap with R&D. Lead cross‑functional strategic planning, including annual plans and stage‑gate processes for market entry. Support customers through new product launches, working collaboratively with internal teams and external partners. What We Value Strategic mindset with a results‑driven approach. Strong communication and relationship‑building skills. Proactive, self‑starter attitude with organizational excellence. Customer‑centric focus and ability to influence stakeholders. What We’re Looking For Required: Bachelor’s degree. Ability to motivate cross‑functional teams and external partners toward shared goals. Strong financial acumen for business planning and capital justification. Proven expertise in marketing fundamentals: strategy development, segmentation, and product management. Willingness to travel up to 20% domestically. Preferred: MBA. Technical knowledge of flexible packaging. Experience with new packaging materials, formats, and equipment. Familiarity with pharmaceutical/medical industry marketing and product launches. Understanding of sustainability principles, including life cycle analysis and carbon footprint. Benefits Medical, dental and vision plans. Flexible time off, starting at 80 hours paid time per year for full‑time salaried employees. Company‑paid holidays starting at 8 days per year and may vary by location. Wellbeing program & Employee Assistance Program. Health Savings Account/Flexible Spending Account. Life insurance, AD&D, short‑term & long‑term disability, and voluntary benefits. Paid Parental Leave. Retirement Savings Plan with company match. Tuition Reimbursement (dependent upon approval). Discretionary annual bonus program (initial eligibility dependent upon hire date). Equal Opportunity Employer Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please let us know the nature of your request and your contact information. E‑Verify We verify the identity and employment authorization of individuals hired for employment in the United States. #J-18808-Ljbffr