Senior Internal Communications Specialist

The Senior Internal Communications Specialist role blends content development, copywriting, and organizational communications, serving as a key partner in how communication is planned, created, coordinated, and shared internally across the organization. The position focuses on making complex information clear, actionable, and accessible, supporting both day-to-day operations and organizational initiatives.

GREENSTATE CULTURE:

At GreenState, our purpose is to create lasting value for our members, our communities, and one another. We empower our teams to create opportunities that strengthen financial well-being, transform lives, and enhance the vitality of the communities we serve. We know our success—now and in the future—is deeply rooted in fostering an engaging, diverse, and inclusive workplace where everyone knows they matter, their work makes an impact, and their everyday commitment to living our values is what brings our mission to life.

Salary range for this position is $90,593.36 - $105,914.12 with a progressive benefit package. 

Performs essential duties and responsibilities in the following areas which may include but are not limited to those listed and are subject to change.

1. Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision.
2. Demonstrates a positive member service (internal and external) focus at all times.
3. Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
4. Ensures confidentiality of member information.
5. Supports a diverse and inclusive work environment.
6. Partners with subject matter experts and cross-functional stakeholders to shape accurate, usercentered content by asking the right questions, challenging assumptions, and simplifying complexity.
7. Serves as a writing and editing support partner by improving clarity, structure, and consistency of stakeholder-provided content while maintaining original intent, voice, and approved style guidelines.
8. Creates clear, engaging, and inclusive content for internal communications, process documentation, and instructional materials by applying established guidance, templates, and standards on voice, tone, and style to meet the needs of diverse audiences and channels.
9. Turns complex processes, decisions, and initiatives into clear, plain-language messages that informs, builds trust, and supports shared understanding and action.
10. Develops and maintains process-driven content such as procedures, job aids, and knowledge articles, with a strong focus on usability, accessibility, and real-world application.
11. Supports the planning and delivery of content across channels, including intranet, email, and knowledge platforms, ensuring messaging is aligned, timely, and effectively sequenced, particularly during periods of change.
12. Coordinates assigned content workflows, timelines, and approvals to support organizational priorities and ensure consistent, high-quality content delivery.
13. Champions content standards, voice, tone, and style guidelines to create a cohesive and consistent experience.
14. Collaborates across communications, training, compliance, and business teams to align messaging, reinforce key initiatives, and minimize duplication.
15. Applies best practices in content writing, formatting, tagging, and metadata to improve readability, accessibility, and findability.
16. Measures content effectiveness using feedback and data and continuously refine approaches to improve engagement and clarity.
17. Helps manage and strengthen the ongoing content governance process, identifying opportunities to improve how information is created, maintained, and cross-referenced.
18. Contributes to strategic initiatives and special projects by providing thoughtful copywriting, content support, and coordination, under established direction, as needs evolve.
19. Performs other duties as assigned.

1. Bachelor’s degree in journalism, communications, marketing, creative writing, or a related field preferred; high school diploma or equivalent required.
2. Minimum of 5-7 years of experience in copywriting, communications, marketing, or a related field; financial services or regulated-industry experience preferred.
3. Exceptional written communication skills, including the ability to convey technical information in a clear, concise, and complete manner, with a working knowledge of AP Style.
4. Strong accuracy and attention to detail required.
5. Skilled in content strategy and maintaining a sustainable content management system.
6. Ability to quickly develop a solid understanding of the tools, programs, and systems used across GreenState.
7. Consistently meets or exceeds established department goals related to service level, productivity, and quality.
8. Ability to prioritize and work efficiently while managing multiple projects simultaneously in a fastpaced, collaborative environment.
9. Excellent interpersonal skills with the ability to interface effectively with employees at all levels of the organization.
10. Creative and adaptable with strong problem-solving and analytical skills.
11. Self-motivated with the ability to work independently while collaborating closely with leaders and teammates.
12. Proficiency with Microsoft Office and experience working within content management tools preferred.
13. Regular, reliable attendance and flexibility to work additional hours as business needs require.
14. Must be bondable.

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