Marketing Manager IV

A client with Kforce is seeking a Marketing Manager IV to join their team in San Francisco, CA. Overview: B2B payments represent a ~(USD)127T global market, projected to reach (USD)200T by 2028-over 5x the size of B2C payments. Within the U.S. alone, Accounts Payable represents a ~(USD)4B TAM, with significant opportunity to unlock productivity for small and mid-sized businesses. This company is uniquely positioned to lead this transformation by reimagining how businesses manage and pay bills. We are building a modern B2B payments platform that simplifies workflows, improves cash flow visibility, and strengthens connections between businesses and their accountants. We are seeking a Senior Product Marketing Manager (PMM) to lead go-to-market strategy and execution for the Company's Bill Pay, with a strong focus on B2B customers, accountants, and sales enablement. This role requires a strategic, insight-driven marketer who can translate complex product capabilities into compelling narratives and drive adoption across multiple channels. This role will play an end-to-end product marketing strategy-from market understanding to positioning, launches, and growth. You will play a critical role in shaping how we bring Bill Pay to market, enabling sales teams, and deepening engagement with accountants as a key growth channel. Responsibilities:

• Drive comprehensive GTM strategies across the product lifecycle (0/1 launches through growth and maturity) based on customer insights and compelling value propositions
• Develop business cases, market sizing, and success metrics to inform prioritization and investment decisions
• Lead product launches and feature rollouts, ensuring cross-functional alignment, execution excellence, and consistency across all customer touch points
• Serve as the voice of the customer, with deep focus on SMBs and accountant personas
• Build and maintain a robust learning agenda leveraging qualitative and quantitative research
• MBA or equivalent business experience
• 7+ years of experience in product marketing, preferably in B2B SaaS, fintech, or payments
• Proven track record of owning and executing successful GTM strategies
• Strong experience partnering with sales teams and driving revenue outcomes
• Demonstrated ability to translate customer insights into impactful positioning and campaigns
• Exceptional communication and storytelling skills; Executive level written communication
• Strategic thinking paired with strong execution
• Strong analytical skills: Data-driven decision-making and analytical rigor
• Cross-functional leadership and influence without authority
• Ability to thrive in ambiguity and fast-paced environments