Director of Operations

Open Roles/Director of Operations We're Hiring Director of Operations Type Full-Time Location Tampa, FL preferred or Hybrid Reports to Co-Founder / Chief Hospitality Officer Ferncrest is a modern outdoor-hospitality brand redefining the camping experience. Our mission is to get more people outside — by creating stays that are beautifully designed, effortlessly simple, and accessible to everyone. We're hiring a Director of Operations to build the operational infrastructure for an expanding outdoor-hospitality enterprise. You'll drive performance across multiple sites, create scalable systems, and elevate the guest experience as we expand our franchise network. The Role What you'll do. Franchise Operations Serve as primary contact for franchisees post-development through launch and ongoing operations. Conduct regular property audits to maintain brand standards. Collaborate with franchisees on efficiency, profitability, and satisfaction improvements. Manage equipment operations, factory relationships, production tracking, logistics, quality control, and delivery coordination. Systems & Standards Oversee the Ferncrest Operating Playbook, including SOPs and training materials. Ensure cross-functional alignment between guest expectations and operational capabilities. Maintain consistent hospitality standards across all properties. Shape organizational structure during the growth phase. Customer Success Oversee in-house remote customer service team handling reservations and guest communication. Lead continuous improvement of operating systems (PMS, messaging platforms, channel management). Develop and manage quality assurance programs. Coach franchisees toward brand compliance. Travel Up to 75% travel during peak season for visits, audits, openings, and support. You Who we're looking for. Bachelor's degree in Hospitality Management, Business Administration, or a related discipline. 8–12+ years of operations leadership in hospitality (multi-site and franchising preferred). Financial competency with P&L management across multiple units. Demonstrated success standardizing operations across locations. Strong leadership, communication, and change-management capabilities. Ability to travel frequently. Work arrangement We’re prioritizing candidates based in Tampa, FL — or willing to relocate — but we’ll consider hybrid-remote candidates who can travel to Tampa as needed. #J-18808-Ljbffr