Lead Generation Specialist

Imagine yourself...

• Doing meaningful work that makes a vibrant impact?on the world around you.

• Growing your expertise?and expanding your skillset with every project.

• Owning your ambition?and fueling your career growth.

It's all possible with a role at X-Rite Pantone, the global leaders in color science and technology.

X-Rite Pantone, a Veralto ( company, provides complete end-to-end color management solutions for clients in every industry where color matters. At X-Rite Pantone, you'll deftly blend the art and science of color to help customers inspire, select, measure, formulate, communicate and match color so that users get color right the first time, every time. And along the way, you'll build a vibrant career through rich skill-building opportunities, on-the-job learning, and coaching and training that supports your continued development and growth.

'What is a Spectrophotometer | The X-Rite Color Lab' (

Reporting to The Director of Services, the Lead Generation Specialist is responsible for managing, collecting and qualifying information from customers and prospects interested in X-Rite aftermarket service and training solutions, achieving lead generation and sales conversion goals, and will be located in Grand Rapids, Michigan (Hybrid role, onsite minimum once weekly).

In this role, a typical day will look like:

• Complete outbound calling for X-Rite service and software solutions across multiple channels, with a focus on identifying and engaging new X-Rite customers.

• Contribute creative lead generation strategies, including recommendations on call strategies, script customization, and objection-handling techniques.

• Capture customer contact details and relevant business insights to accurately populate and maintain the CRM (Salesforce.com).

• Build new X-Rite customer relationships by positioning service, software, and product solutions that align with customer needs.

• Promptly notify appropriate sales team members of qualified sales opportunities.

• Proactively collaborate with the sales organization to ensure alignment and continuity across the customer journey.

• Maintain a working knowledge of X-Rite product lines, service and software offerings, and training solutions.

• Achieve annual lead generation and sales conversion goals established by the business.

The essential requirements of the job include:

• Proficiency with CRM systems and Microsoft Office applications, including tools used to manage customer and prospect activity.

• A high level of initiative, motivation, and ownership, with the ability to proactively identify opportunities and move work forward independently.

• A bachelor's degree preferred; equivalent experience will be considered in lieu of a degree.

• Strong written and verbal communication skills, with the ability to build rapport and credibility with both internal teams and external customers.

• Excellent organizational and prioritization skills, with the ability to manage multiple activities effectively in a fast-paced environment.

X-Rite Pantone is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility : where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources-and building rewarding careers along the way.

US ONLY :

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $40,000 - $45,000 USD per year. This job is also eligible for Bonus Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here ( .

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at View email address on click.appcast.io to request accommodation.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.