Trade Planning Lead: Data-Driven Growth

Are you a

strategic, results-driven Trade Planning expert

ready to take trade spend optimization to the next level? Our CPG Food client is looking for a

highly analytical and proactive Trade Planning Manager

to develop and execute data-driven trade strategies that maximize

ROI, sales growth, and profitability

across our national retail channels.
In this role, you will

own the strategic deployment

of our annual trade budget across branded segments and retail markets, ensuring alignment with

corporate goals and market opportunities . You'll partner closely with

field sales managers and cross-functional teams

to drive execution, optimize promotional effectiveness, and shape the future of our trade marketing initiatives.
What You'll Do:

Develop and implement strategic trade marketing plans

based on corporate objectives, market trends, competitive insights, and promotional effectiveness.
Establish and refine processes

to support field sales and retail teams, ensuring the right trade strategies are in place for

both short- and long-term success .
Optimize pricing strategies

to maximize

revenue, profitability, and market share , leveraging deep analysis of price elasticity, competitive pricing, and customer segmentation.
Drive brand priorities

through continuous evaluation and enhancement of

pricing, promotions, distribution, and merchandising tactics .
Analyze post-promotional performance

to ensure trade programs

deliver target ROI

and generate incremental sales growth.
Provide strategic pricing and promotional guidelines

to field sales, track compliance, and address any competitive market challenges.
Enforce trade promotion policies , including net cost minimums, pricing thresholds, and promotional duration limits, ensuring disciplined execution.
Evaluate and manage incremental trade spend proposals , ensuring smart investment decisions that drive business growth.
Forecast trade spend liability

for key financial milestones (budget planning, latest estimates) and provide critical updates for

variable marketing P&L inputs .
Influence annual volume planning and trade budget allocation , ensuring a data-backed approach from a

category, customer, channel, and competitive

perspective.
Collaborate cross-functionally

with sales, operations, marketing, and finance to execute key strategic initiatives and optimize trade processes.
Monitor commodity pricing trends

and assess gross margin reports to identify profitability risks and inform trade investment decisions.
Manage national price list changes

for existing and new product launches.
Prepare key materials for Sales Meetings, strategic planning sessions, and executive reporting .
What You Bring to the Table:

Bachelor's degree

in business administration, finance, or a related field.
5+ years of experience

in CPG, retail, or trade marketing, with expertise in

trade spend management, revenue growth, category management, or sales strategy .
Deep understanding of sales, pricing, and promotional strategies , with a track record of driving results.
Strong financial acumen

with the ability to

analyze complex data, interpret trends, and make insight-driven decisions .
Advanced Excel proficiency

and experience with

Trade Promotion Management (TPM) tools .
Familiarity with

Circana (IRI) and/or Nielsen panel data

for competitive insights and trend analysis.
Exceptional communication, presentation, and project management skills , with the ability to influence and collaborate across teams.
Proactive, detail-oriented, and highly organized , with the ability to manage multiple priorities in a fast-paced environment.
Leadership mindset —ability to create a vision, challenge the status quo, and inspire change within the sales organization.
What They Offer:

Competitive compensation
401(k) matching
Generous paid time off
Exciting career growth opportunities

in a dynamic, fast-paced industry
If you're passionate about

trade strategy, data-driven decision-making, and driving sales growth , we want to hear from you!

Apply today and make an impact.

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