Digital Content Specialist - Promotional Agent 9-12/Specialist 13

Job Description

The Michigan State Lottery is looking for a dependable, honest, motivated, and hardworking individual with a positive attitude and strong ethical standards to join our team!

The Michigan State Lottery was established under the authority of Public Act 239 of 1972 to generate funds to support Michigan's public-school system and generates revenue through the sale of Lottery tickets at retail locations and over the internet. Profits from lottery revenue are used to supplement state education programs.

The Promotional Agent 9-P11 is responsible for the ongoing maintenance, strategic optimization, and governance of digital content across the Michigan Lottery's portfolio of owned digital channels, including its primary website, mobile applications, and the Retailer Wizard portal. This role ensures that all CMS-managed content remains accurate, compliant with regulatory standards, and visually cohesive, while also contributing to the advancement of sophisticated digital personalization initiatives through Bloomreach. This position coordinates between Advertising and Promotions, Product Development and technical teams — executing content updates, scheduling campaigns, and assisting in the setup of personalized or targeted user experiences. Additionally, the position functions as a strategic liaison between the Lottery and its website and mobile application vendors, facilitating clear communication, alignment of priorities, and effective coordination of deliverables. In this capacity, the role assumes responsibility for the evaluation, allocation, and fiscal oversight of development hours and sprint cycles, ensuring that resources are efficiently budgeted and aligned with organizational objectives and project timelines.

The Promotional Agent 12 serves as recognized resource of the initiation and implementation of digital content across Michigan State Lottery's portfolio of owned digital channels including its primary website, mobile applications, Retail Wizard portal and Michigan.gov/Lottery platforms to support marketing initiatives, regulatory compliance, accessibility standards, and strategic digital content goals. This position will plan and develop the agency digital content portfolio responsible for the ongoing maintenance, strategic optimization and governance of content across all digital platforms, promoting and establishing MSL digital content, formulating policy and ensuring promotional content adheres to policy and guidelines. This position will serve as a liaison with design and marketing teams to facilitate the development and implementation of promotional assets and conduct quality assurance testing protocols to validate accurate rendering and functionality.

The Promotional Specialist 13 serves as staff specialist in the initiation and implementation of digital content across Michigan State Lottery's portfolio of owned digital channels including its primary website, mobile applications, Retail Wizard portal and Michigan.gov/Lottery platforms to support marketing initiatives, regulatory compliance, accessibility standards, and strategic digital content goals. This position will develop program goals and plans for implementation related to the agency digital content portfolio to promote and coordinate the sale and control of lottery products within the Lottery digital platform portfolio. This position ensures strategic optimization and governance of content across all digital platforms, promoting and establishing MSL digital content, formulating policy and ensuring promotional content adheres to policy and guidelines. This position will serve as a liaison with design and marketing teams to facilitate the development and implementation of promotional assets and conduct quality assurance testing protocols to validate accurate rendering and functionality.

The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award. The Michigan State Lottery is proud to be a Michigan Veteran's Affairs Agency Gold Level Veteran Friendly Employer.