Senior Copywriter

Senior Copywriter We are seeking a versatile, ideas‑first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels—whether it’s a high‑impact social campaign, a targeted digital experience, or a premium physical activation. What You’ll Do Big Ideas & Multi‑Channel Campaigns Brainstorm & Build: Partner with Art Directors and Designers to co‑create fresh, integrated campaign concepts from scratch. Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels. Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy. Digital Experiences & Web Content Craft Web Journeys: Write engaging, high‑performing copy for websites, landing pages, and interactive digital spaces. Actionable Writing: Create sharp calls‑to‑action (CTAs) and write intuitive microcopy to enhance the user experience. Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated. Performance Copy & Social Advertising Thumb‑Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads. Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data. Email Journeys & Nurturing Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns. What You Bring Experience: 5+ years of copywriting experience, ideally within an agency or fast‑paced creative environment. Luxury Tone: A proven ability to write with a high‑end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational. Multi‑Channel Portfolio: A strong portfolio showcasing big‑picture creative thinking and work that lives harmoniously across multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!). Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite. Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life. Location & Work Style Onsite Hub: This role is based out of our Detroit office. The Split: You will collaborate onsite with the team 3–4 days a week, with the remaining days open for hybrid / remote work. Salary range: $60,000—$140,000 USD. We offer a competitive benefits package. WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr