Social Media Marketing Strategist - CPG Food (Passaic County, NJ Office)

Social Media Marketing Strategist - CPG Food (Passaic County, NJ Office) Growing Food Manufacturer hiring a Social Media Marketing Strategist in their Passaic County, NJ Office! We're looking for a Social Media Marketing Strategist who lives and breathes organic social. This is a high-ownership role: you'll be the single driver of our Instagram and TikTok presence, responsible for both follower growth and the engagement that fuels it. What You'll Own Organic Strategy & Content Execution Develop and execute a full organic social strategy across Instagram and TikTok, with a clear POV on content pillars, posting cadence, and platform‑specific formats Plan, produce, and publish content end‑to‑end — from concept and briefing to copywriting, creative direction, and final posting Translate brand priorities, campaigns, and product moments into compelling organic content that resonates with target audiences Flag high‑performing organic for boosting and feed creative learnings to the paid/media team Follower Growth & Engagement Serve as the single accountable owner of Instagram and TikTok follower growth and organic engagement metrics Set growth targets, track performance, and continuously optimize based on data Identify and act on opportunities to expand reach through collaborations, hashtags, formats, and algorithm‑friendly behaviors Collaborate closely with Influencer and Creator Partnerships AMM to ensure strategies are aligned and mutually beneficial Events & Experience Content Be present at (or closely coordinating around) brand events and experiences, capturing and contextualizing moments for organic social Turn live events into real‑time content opportunities that drive community engagement and attract new followers Build repeatable frameworks for how the brand shows up during key moments — launches, activations, partnerships, and tentpole occasions Trend Participation & Real‑Time Community Engagement Monitor cultural trends, platform‑native moments, and competitor activity daily Make fast, confident decisions about when and how to participate in trends — within established brand guardrails Engage authentically with the community through comments, DMs, duets, stitches, and other platform‑native interactions Research & Insights Conduct ongoing competitive and cultural research to stay ahead of shifts in audience behavior, content formats, and platform features Synthesize social listening data and engagement signals into actionable recommendations for the broader marketing team Share regular performance reports and insights that inform strategy beyond organic social Experience and Skills What We're Looking For 3-5 years of hands‑on organic social media experience, ideally for a consumer brand Deep, up‑to‑date fluency in Instagram and TikTok — how the algorithms work, what content performs, and why Proven track record of growing a brand's following and engagement organically Strong content instincts with the ability to concept, write, and direct content Comfort with real‑time content decisions and the judgment to know when a trend is on‑brand and when it isn't Experience turning event and IRL moments into compelling organic content Data‑literate: you know your way around native analytics and can translate performance data into strategy Excellent written voice with the ability to adapt tone across formats and audiences Self‑directed and highly organized — you can manage a content calendar, handle reactive moments, and run research all at once The budget for this role is 100k base - $130k base, bonus and Benefits! #J-18808-Ljbffr LDK Talent Solutions