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Marketing Manager

DACUT

About the Role

DACUT is seeking a creative, organized, and results-driven Marketing Manager to lead the execution of marketing initiatives across our retail locations and house brands. This role is responsible for managing day-to-day marketing operations, promotional campaigns, digital content, vendor partnerships, and customer engagement while ensuring brand consistency across every customer touchpoint.

The ideal candidate is both strategic and hands-onsomeone who can develop marketing campaigns while also rolling up their sleeves to ensure promotions launch accurately, on time, and drive measurable results.

Essential Responsibilities

Marketing Strategy & Campaign Management

  • Plan, execute, and manage retail marketing campaigns across all dispensary locations.
  • Develop promotional calendars and coordinate product launches, seasonal campaigns, and brand initiatives.
  • Ensure all marketing efforts align with company objectives and brand standards.
  • Track campaign performance and recommend improvements based on results.
  • Digital Marketing & Content Management
  • Oversee website content, promotional pages, banners, and digital assets.
  • Manage Weedmaps, Dutchie, and other online platforms to ensure menus, promotions, and branding remain accurate and current.
  • Coordinate email marketing, SMS campaigns, and push notifications.
  • Review marketing materials for accuracy, consistency, and quality before publication.

Brand Management

  • Maintain consistency across all DACUT retail locations and house brands.
  • Collaborate with creative teams on signage, digital ads, promotional materials, packaging, and in-store displays.
  • Ensure all customer-facing content reflects the company's voice and visual identity.

Vendor & Retail Marketing

  • Coordinate vendor promotions, vendor days, and co-marketing opportunities.
  • Build relationships with brand partners to maximize promotional support.
  • Ensure stores receive all marketing materials needed for promotions and events.
  • Support grand openings, product launches, and community events.

Project Management & Operations

  • Manage multiple marketing projects simultaneously while meeting deadlines.
  • Coordinate with retail operations, purchasing, sales, and leadership to execute campaigns successfully.
  • Maintain marketing calendars, project timelines, and promotional schedules.
  • Utilize project management tools such as Monday.com or similar platforms to organize workflows.

Reporting & Performance Analysis

  • Track key marketing metrics including campaign performance, customer engagement, and promotional effectiveness.
  • Prepare reports and recommendations for executive leadership.
  • Monitor competitor activity and identify opportunities to strengthen market presence.

Qualifications

Required

  • 3+ years of experience in marketing, brand management, retail marketing, or digital marketing.
  • Strong organizational and project management skills.
  • Excellent written and verbal communication abilities.
  • Experience managing multiple deadlines in a fast-paced environment.
  • Strong attention to detail and commitment to quality.
  • Proficiency with Microsoft Office and Google Workspace.

Preferred

  • Experience with Canva, Adobe Creative Suite, Monday.com, Weedmaps, Dutchie, or similar marketing platforms.
  • Experience managing websites and digital content.
  • Cannabis, retail, CPG, or hospitality marketing experience preferred.
  • Experience coordinating vendor partnerships and promotional events.
  • Basic understanding of SEO, social media marketing, and digital advertising.

What We Offer

  • Competitive salary based on experience
  • Medical, dental, and vision benefits
  • Paid time off and company holidays
  • Employee discounts
  • Opportunity to help shape the marketing strategy of one of Michigan's fastest-growing cannabis companies
  • Career growth within a vertically integrated cannabis organization

Apply Today

If you're a highly organized marketing professional who thrives in a fast-paced environment and enjoys bringing campaigns to life across digital, retail, and in-store channels, we'd love to hear from you. Apply today and help grow the DACUT brand.

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