Director, Brand Partnerships

Job Title

Director, Brand Partnerships

Job Description

Title: Director, Brand Partnership

About The Position

Major goals and objectives and location requirements

The Director, Brand Partnerships plays a key role in driving revenue growth for People Inc. by supporting and shaping existing and new business development efforts within the Travel/Finance/Luxury categories. This individual collaborates closely with Sales Marketing, Brand Marketing and other Sales Directors and works under the guidance of the VP, Brand Partnerships to create compelling, high-quality advertising proposals and presentations. The candidate is tasked with full sales cycle responsibility from prospecting to closing to execution in collaboration with internal stakeholders.

The ideal candidate is proactive, strategic, and results-driven, capable of contributing innovative ideas, managing outreach, and confidently pursuing new business opportunities. Expertise in travel/finance category preferred.

Key Responsibilities

Revenue Growth & Sales Strategy

• Develop and execute strategies and tactics to achieve and exceed sales goals
• Drive revenue by securing new business and expanding existing client relationships
• Negotiate accounts to maximize revenue for People Inc.
• Lead the development and execution of multi-magazine programs, ensuring clear communication throughout the sales cycle
• Clear articulation of the value and role of magazines in today's media landscape

New Business Development

• Identify, prospect, and close new business opportunities
• Conduct thorough research to inform outreach and sales strategies
• Prepare for sales calls by analyzing client activity, media plans, and competitive landscape
• Initiate and lead in-person and virtual client meetings as appropriate

Proposal Development & Collaboration

• Partner with internal teams to create innovative, persuasive, and comprehensive proposals and presentations
• Contribute ideas that align with client objectives and People Inc.'s offerings
• Collaborate with Digital counterparts to effectively develop solutions

Market & Performance Management

• Monitor the competitive landscape and grow market share within key accounts and categories
• Track performance against revenue targets and maintain accurate short- and long-term forecasts
• Communicate forecast changes proactively and develop plans to address potential gaps

Asset Expertise

• Build and maintain deep knowledge of People Inc.'s portfolio of assets to effectively position offerings in the market

Hybrid 3x a week (NYC, NY)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

The Travel Luxury vertical sales team is responsible for growth and new business development across the iconic People Inc portfolio of brands. We evangelize the power of People Inc. brands, tentpoles and innovative solutions to create meaningful consumer engagement for our partners. The role will work with Direct-to-Consumer advertisers on building and selling strategic campaigns while providing first in class service to ensure success.

About The Position Contributions

80% - Meet / exceed budgeted revenue goals on assigned accounts by developing new business and growing existing business.

20% - Positively impact revenue growth on Digital accounts within the Travel/Finance/Auto vertical

• Take a leadership role in initiating, developing, expanding, and closing multi-brand programs, keeping all informed on the status during the sales process.
• Accurately estimate business with short- and long-term forecasts to the management team, and proactively communicate any fluctuations while developing plans to offset potential shortfalls.
• All other duties as assigned.

The Role's Minimum Qualifications and Job Requirements

Education

Bachelor's degree in Business Administration/Advertising/Marketing or equivalent training and/or experience.

Experience

5+ years advertising sales experience.

Specific Knowledge, Skills, Certifications and Abilities

• Knowledge of Salesforce
• Outstanding verbal and written communication skills
• Ability to sell to all levels at the client and agency partners.
• Collaborate and work well in team environment
• Great organizational skills
• Ability to initiate and sell marketing programs based upon insights gained from client/agency.
• Strong negotiation skills

10% Travel Required (Approximate)

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:

Pay Range

New York: $145,000.00 - $170,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.