Digital Content Producer

Summary Objective

The purpose of this position is to manage and create content for social media accounts and digital platforms. The position will write, edit, design and post creative and engaging content that will tell stories in new and dynamic ways, while increasing following and engagement. This individual must think in a digital-first mindset and be well-versed in differentiating content across social media platforms to ensure posts resonate with viewers. In addition, they must know how to measure and benchmark performance to ensure the right content is being posted for the right audience. We are looking for someone with a proven track record of managing social accounts, providing a digital portfolio and providing metrics on the success of those accounts.

This position works under the supervision of the Director, independently developing work methods and sequences.

ESSENTIAL FUNCTIONS

• Researches and monitors social media trends, platform updates, and audience behaviors to inform content strategies and maximize engagement for Metro TV.
• Evaluates emerging trends, technologies, and best practices in digital media, video production, content distribution, and audience engagement.
• Serves as a Metro TV subject matter expert on digital content production, social media strategy, and content publishing best practices.
• Ensures content and messaging remain consistent with organizational branding, communication objectives, and visual identity standards across all digital platforms.
• Ensures digital content complies with ADA accessibility standards, platform requirements, and applicable communication guidelines.
• Develops strategies to increase viewership, engagement, and audience participation for Metro TV livestreams and digital programming.
• Collaborates with Louisville Metro Government communications staff and departmental stakeholders to identify, develop, and distribute content across multiple channels.
• Develops and implements audience growth strategies, paid digital advertising campaigns, and influencer partnerships to expand reach and engagement.
• Identifies opportunities to increase awareness, audience reach, and engagement across Metro TV's digital channels and platforms.
• Analyzes audience insights and performance metrics to recommend and implement continuous improvements to content strategy and distribution.

ZOO

• Develops and implements social media strategies to increase audience engagement, brand awareness, attendance, memberships, and support for the Zoo's mission.
• Creates, curates, and publishes content across multiple digital channels, including the Zoo website, social media platforms, email marketing campaigns, newsletters, and digital advertising.
• Produces and edits multimedia content including photography, video, graphics, and short-form digital storytelling featuring Zoo programs, exhibits, animals, conservation efforts, and special events.
• Develops and maintains content calendars while coordinating messaging with Zoo leadership and departmental staff.
• Monitors digital engagement and campaign performance metrics and prepares reports with recommendations to improve audience reach and effectiveness.
• Manages community engagement across social media platforms and assists with online reputation management.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

• Bachelor’s degree in Communications, Journalism, Marketing or related discipline.
• Three (3) years of journalism, communications, with at least two (2) years’ experience in video, photography, and graphic design.

EQUIVALENCY:

• An equivalent combination of education, training and experience may be substituted but must include at least two (2) years’ experience in video, photography, and graphic design.

OTHER MINIMUM REQUIREMENTS:

• Must possess and maintain a valid driver's license.
• Must be willing to work some night and weekends as needed.
• Must be on 24-hour call.
• Must provide one's own source of transportation.

ZOO

• Knowledge of social media management, digital marketing, and audience engagement strategies, including the use of Meta Business Suite and related social media platforms.
• Knowledge of digital content development, including photography, videography, graphic design, and multimedia communications utilizing professional DSLR/SLR equipment.
• Knowledge of website content management systems, including WordPress, and digital communication tools.
• Ability to create, manage, and evaluate digital content across multiple communication channels in support of Zoo programs, exhibits, events, conservation initiatives, and public outreach efforts.

PHYSICAL DEMANDS:

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

• Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

UNAVOIDABLE HAZARDS (WORK ENVIRONMENT):

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

• None.

AMERICANS WITH DISABILITIES ACT COMPLIANCE

Louisville Metro Government is an Equal Opportunity Employer. ADA requires the Louisville Metro Government to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.

STANDARD CLAUSES

May be required to work nights, weekends, holidays and emergencies (man-made or natural) to meet the business needs of Louisville Metro Government.

This job description is not designed to cover or contain a comprehensive listing of essential functions and responsibilities that are required of an employee for this job. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

ESSENTIAL SAFETY FUNCTIONS

It is the responsibility of each employee to comply with established policies, procedures and safe work practices. Each employee must follow safety training and instructions provided by their supervisor. Each employee must also properly wear and maintain all personal protective equipment required for their job. Finally, each employee must immediately report any unsafe work practices or unsafe conditions as well as any on-the-job injury or illnesses.

Every manager/supervisor is responsible for enforcing all safety rules and regulations. In addition, they are responsible for ensuring that a safe work environment is maintained, safe work practices are followed and employees are properly trained.