Manager, Technical SEO Program

Cupertino, California, United States Corporate Functions Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. As part of the SEO team at Apple, you will be directly responsible for shaping the voice of Apple products in organic search to billions of people. Our SEO presence is an extension of Apple’s marketing — and needs to be at the same level of quality. Description This role calls for a hands‑on leader who can build and inspire a high‑performing team. You know SEO best practices inside and out, and can coach your team to conceive, plan, and deliver complex projects that drive the business forward. You're also great at building relationships across Apple and advocating for your team's work at every level. Responsibilities Lead a team responsible for developing and executing strategies to optimize Apple's presence across AI platforms, AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines), and agentic commerce workflows where AI agents discover, evaluate, and transact on behalf of users Own the organic search strategy for Apple products and services across several of Apple's digital platforms, including but not limited to Apple's marketing site and online store Build, mentor, and grow a team of technical SEO program managers, fostering an inclusive environment where diverse perspectives drive better outcomes Hire, coach, and develop a team of technical SEO program managers, setting clear goals, providing regular feedback, and fostering an inclusive culture that supports career growth and diverse perspectives Define and own the long‑term roadmap for technical SEO, AI search, and agentic commerce at Apple, prioritizing the feature backlog and guiding projects from ideation to production with developer teams Lead cross‑functional collaboration with content, marketing, product, and engineering leaders to ensure SEO requirements are integrated into all digital efforts and product launches Drive the working group that develops shared processes and cross‑functional operational standards for future platforms Oversee monitoring, analysis, and reporting on SEO performance, AI search trends, and agentic commerce developments, making data-driven decisions that inform broader search strategy; champion on-page experience grounded in UX/UI best practices Manage executive relationships inside Apple — advocating for SEO initiatives, securing headcount and resources — and externally with search engines (Google, Bing) and AI platform providers Minimum Qualifications Minimum of 9 years of experience with SEO for a global brand or digital agency 2+ years of experience directly managing SEO, technical marketing, or program management teams Experience with AIO / GEO / AEO Solid experience managing complex and time-critical technical projects In-depth knowledge of the latest SEO best practices across all significant worldwide search engines Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog Preferred Qualifications 12+ years of experience with SEO preferred Experience working in the technology and/or e-commerce industry Experience with emerging standards such as MCP (Model Context Protocol), UCP (Universal Commerce Protocol), APC (Agentic Commerce Protocol), WebMCP, and others Experience building or scaling an SEO function at a large, matrixed organization Track record of building diverse, inclusive teams and developing talent into future leaders At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $157,100 and $236,200, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You'll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple’s workplace. Learn about reasonable accommodations for job applicants. Apple accepts applications to this posting on an ongoing basis. #J-18808-Ljbffr Apple Inc.