Regional Sales Manager

Regional Sales Manager

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

NewAge Products is expanding its U.S. local market operations with a new Experience Center showroom in Irvine, California — our second U.S. location after Fort Lauderdale/Miami.

We are looking for an entrepreneurial, sales-driven Regional Sales Manager to establish and grow our Orange County market from the ground up.

This is not a traditional retail management position. It is a hands-on sales leadership role for someone who wants to build a market, develop customer relationships, close premium home improvement projects, and ultimately lead a growing local sales team.

You will be based primarily at our Irvine Experience Center in the Spectrum Crossroads shopping center on Lake Forest Drive. From this location, you will meet walk-in customers, conduct product demonstrations, deliver personalized design presentations, and manage the local sales pipeline. Showroom walk-in traffic is a meaningful part of the Orange County model, and your schedule will reflect that.

We are looking for someone who wants to build and lead a multimillion-dollar regional sales operation — not simply manage a showroom.

Sales & Customer Experience

• Staff the Irvine Experience Center consistently, engaging walk-in customers, managing scheduled appointments, and maintaining a professional showroom environment ready to close at any moment.
• Conduct in-home design consultations throughout Orange County’s primary residential markets using NewAge’s virtual design tool — present customized outdoor kitchen and garage storage configurations and close sales in the home.
• Meet customers at the Experience Center for product demonstrations, design presentations, and purchasing consultations.
• Follow up promptly with customers who visit through our autonomous QR-code access system, converting self-guided visits into qualified sales opportunities.
• Manage the complete consultative sales process from initial inquiry through design, proposal, follow-up, and signed agreement.
• Develop customer relationships that produce referrals, positive reviews, and repeat business.
• Maintain an organized CRM pipeline — prompt lead response, accurate opportunity tracking, and consistent follow-up are non-negotiable.
• Take ownership of total regional sales growth across showroom, in-home, and trade channels.

Showroom Operations & Market Development

• Maintain the Irvine Experience Center as a professional, premium presentation environment at all times.
• Coordinate staffed appointments, customer demonstrations, and follow-up activity from autonomous showroom visits.
• Ensure showroom displays, product presentations, and customer-facing materials remain accurate, current, and ready for use.
• Coordinate installation crews and licensed subcontractors as required, managing project expectations from purchase through installation completion.
• Participate in select modular installations during onboarding to develop practical product and installation knowledge.
• Develop relationships with local general contractors, landscape designers, pool builders, remodelers, architects, and other trade professionals as a long-term referral pipeline.
• Support local marketing initiatives, targeted showroom events, and trade partner outreach designed to generate qualified sales opportunities.
• Share customer feedback, competitive intelligence, and operational observations with NewAge leadership.

Regional Sales Growth & Leadership

• Build and execute a sales growth strategy for the Orange County market.
• Prepare to assume broader regional management responsibilities within approximately six months, based on demonstrated performance.
• Take increasing responsibility for sales forecasting, revenue performance, customer experience, and market development.
• Identify, recruit, onboard, and coach additional sales associates as market volume supports team expansion.
• Develop a high-performing sales culture focused on customer experience, accountability, and consistent revenue growth.
• Help establish the operating and sales standards that NewAge will use as it expands into additional U.S. markets.

What We Are Looking For

Required

• 2+ years of successful consultative sales experience involving premium home improvement products or projects with transaction values of $10,000 or more.
• Experience in outdoor living, outdoor kitchens, cabinetry, kitchen and bath, garage systems, grills, furniture, or comparable high-value home improvement categories.
• Proven ability to manage the complete sales cycle — lead response, customer discovery, design presentations, quoting, objection handling, and closing.
• Comfortable conducting sales consultations both in a showroom environment with walk-in traffic and at customer residences.
• Strong presentation skills and the ability to communicate design concepts and premium product value clearly.
• Operational capability beyond pure sales — coordinating projects, managing timelines, resolving customer concerns, and working with outside service providers.
• Ability to work independently, manage a full appointment calendar, and prioritize sales activity without constant supervision.
• Willingness to learn NewAge’s virtual design platform and CRM systems — full training provided.
• Valid driver’s license, reliable vehicle, and willingness to travel regularly throughout Orange County.
• Valid passport — required for onboarding travel to our Toronto Experience Center and Fort Lauderdale location.
• Availability for some evenings and weekends to accommodate customer appointments and showroom staffing and events.
• Entrepreneurial mindset with the ambition to develop into a regional sales leader.

Strong Advantage

• Direct experience selling outdoor kitchens, premium grills, pergolas, outdoor cabinetry, or outdoor living solutions.
• Experience with brands such as RTA Outdoor Living, Bull Outdoor Products, Blaze, BBQGuys, Paradise Grills, or similar premium home improvement brands.
• Previous experience managing a showroom, design center, sales territory, or high-value retail sales operation with consistent walk-in traffic.
• Existing relationships with Orange County contractors, designers, landscape architects, pool builders, or residential developers.
• Experience developing contractor and trade referral channels.
• Prior sales team leadership, recruiting, coaching, or management experience.
• Familiarity with the Irvine, Newport Beach, Laguna Niguel, Mission Viejo, Lake Forest, and surrounding Orange County residential markets.
• Bilingual — English and Spanish. A meaningful advantage for trade partner relationships and subcontractor coordination throughout Southern California.

What Success Looks Like

First 6 Months — Market Launch & Development

• Become proficient in NewAge’s product lineup, virtual design platform, pricing, CRM, and installation processes.
• Staff the Irvine Experience Center consistently and convert walk-in traffic into qualified consultations and closed sales.
• Conduct consistent, high-quality showroom and in-home consultations throughout the Orange County territory.
• Build a consistent monthly sales pipeline and establish reliable appointment flow across showroom, in-home, and trade channels.
• Establish 10-20 productive local trade partner relationships generating referrals.
• Coordinate customer installations with strong communication, minimal callbacks, and high satisfaction.
• Demonstrate the sales performance and leadership readiness to take on broader regional responsibilities.

Months 7–12 — Regional Sales Growth

• Take increasing ownership of Orange County revenue growth, sales forecasting, and market performance.
• Consistently achieve and exceed monthly sales targets.
• Build and develop additional sales capacity as customer demand warrants.
• Grow showroom, in-home, and trade-generated revenue toward a