Media Manager

The Team Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. Company Alaska Airlines The Team Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. Role Summary The Media Manager is a subject matter expert in brand media. As an individual contributor, this role helps define our overall media strategy and is responsible for executing, optimizing, and reporting on our media plans. The Media Manager leads the daily management of our media agency partners, ensuring our brand marketing efforts are meeting our brand and business goals, and partner closely with our performance marketing team to deliver full funnel results. Key Duties Act as a subject matter expert in brand media planning and analysis across channels with a focus on linear TV, digital video, OOH, social, etc. With minimal direction from leadership, exercise considerable judgement to manage media campaign analysis and reporting with agency partners and performance marketing teams on a monthly and quarterly basis, to deliver results and actionable insights across stakeholder groups. Manage execution of media planning for campaign launches including trafficking, asset rollout, and compliance with financial regulations, including ability to deliver operational efficiencies and document best practices in process. Inform budget forecasting and reconciliation, working with finance, agency partners and cross-functional teams to ensure alignment on spend. Influence cross-functional teams and build relationships with performance media, loyalty team and bank partners to inform short and long term media planning decisions. Analyze data to inform strategic media adjustments and recommendations by channel, with a focus on upper funnel. Communicate frequently and collaborate effectively across workgroups to inform media approach recommendations. Job-Specific Experience, Education & Skills Required 4 years of experience in executing paid media programs either in-house or at a media agency. Bachelor’s degree or an additional two years of relevant training/experience in lieu of this degree Experience leading media strategies across paid social, search, display, video/linear TV, OTT/CTV, and OOH. Understanding of attribution models and cross-channel brand lift studies. Strong analytical background and budget management experience. Demonstrated ability to take complex media challenges and communicate them to non-media audiences across the organization. Experience with Google Analytics, Google Marketing Platform. High school diploma or equivalent. Minimum age of 18. Must be authorized to work in the U.S. Job-Specific Leadership Expectations Embody our values to own safety, do the right thing, be caring and kind, and deliver performance. Create a culture where all employees feel safe and supported. Salary Range $99,850 -- $149,800 / year Total Target Compensation Range (incl. Bonus & Equity) $104,490 - $156,735 Salary Details Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate. Note: We don’t typically hire at the top of the range. Total Rewards Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status. Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air Comprehensive well-being programs including medical, dental and vision benefits Generous 401k match program Annual bonus plans Generous holiday and paid time off For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits. Regulatory Information Equal Employment Opportunity Policy Statement It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment. We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities. To Implement This Policy, We Will Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories; Ensure that employment decisions are based only on valid job requirements; and Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA. Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn. For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits. #J-18808-Ljbffr