Copywriter

Job Description

Job Description

Description:

At RP3, we believe wildly original ideas are the most powerful force in marketing.

The Copywriter turns business challenges, audience insights, and cultural tension into clear, ownable ideas - then gives those ideas a voice people want to hear. This is a concept-first role: the writer helps find the idea, not simply add words after it exists.

The ideal candidate is equal parts thinker and writer - someone who can build campaign platforms, shape brand voice, tell persuasive stories, and make complex ideas simple and memorable. They pair originality and language craft with strategic judgment, cultural awareness, and emerging technology to explore further, iterate faster, and make the work better.

What Success Looks Like

• Consistently generates multiple fresh, unexpected, and strategically grounded creative ideas.

• Develops campaign platforms and verbal ideas that can stretch across channels, not just one-off lines or executions.

• Demonstrates exceptional writing craft, precision, and the ability to create distinctive voices for different brands and audiences.

• Partners with art directors and other disciplines to build one integrated idea in words, images, experiences, and behavior.

• Turns early thinking into persuasive narratives, scripts, presentations, and prototypes that help teams and clients see the idea.

• Uses AI deliberately to expand exploration, synthesize inputs, test language, and accelerate iteration without flattening voice or originality.

• Creates work that is clear, human, on-strategy, accurate, and capable of earning attention and driving measurable results.

What You'll Do

Create Wildly Original Ideas

• Interrogate the brief, identify the human or cultural insight, and generate several distinct campaign territories before converging on a direction.

• Partner closely with art directors, strategists, designers, and creative leaders from the first idea through final execution.

• Push beyond the first answer. Write, compare, and improve multiple approaches, then articulate why the strongest idea solves the client challenge.

Craft Meaningful Stories

• Build verbal systems for brands and campaigns, including naming, taglines, messaging frameworks, manifestos, headlines, hooks, and calls to action.

• Write across social, digital, video, broadcast, OOH, experiential, CRM, web, presentations, and emerging platforms, adjusting the idea to the behavior of each channel.

• Create scripts, narratives, and long- and short-form copy with a distinctive voice; edit and proof work until every word is clear, intentional, and accurate.

Use AI to Explore and Refine

• Use generative AI and other emerging tools to support research synthesis, divergent ideation, message exploration, voice prototyping, and rapid development of copy options.

• Write effective prompts and briefs, compare outputs critically, and use AI as a creative sparring partner - never as the final authority on strategy, facts, voice, or taste.

• Own every final word. Verify facts and sources, protect confidential information and intellectual property, check for bias or unsupported claims, and know when AI is not the right tool.

Collaborate, Present, and Deliver

• Present concepts and copy confidently to internal teams and clients, connecting creative choices to the strategy and audience insight.

• Invite, evaluate, and apply feedback without losing sight of the idea; advocate for strong work with clarity and low ego.

• Partner with creative, strategy, account, media, and production teams to balance ambition with timelines, budgets, and executional realities.

• Manage multiple projects and brands with the ownership and resourcefulness required in a small agency. Stay current on culture, language, platforms, and AI, and share useful discoveries with the team. Document effective prompts and workflows so strong approaches can be repeated and improved. Help RP3 adopt these tools without compromising craft or client trust.

Why RP3?

Here's what we offer:

• Hybrid flexibility - RP3 is headquartered in Bethesda, Maryland, so if you are DMV-based, that is definitely a bonus — but not a barrier. If you can get here by train, plane, or automobile, you are in the running. We want the right person, wherever they are.
• A culture built on curiosity, kindness, accountability, and wildly original thinking
• Company-paid health, life, short-term disability, and long-term disability insurance
• Employee-paid dental and vision plans
• 401(k) with immediate employer match
• Inclusive, world-class family leave policy
• Generous PTO - including Annual Leave, Sick Leave, Paid Holidays, Personal Time, and Karma Days
• Summer Fridays - we shut down at 2 PM every Friday from Memorial Day to Labor Day
• Voluntary benefits including commuter benefits and pet insurance

Compensation

Salary Range: 70,000-85,000 Annual DOE

We believe in paying people fairly and transparently. Final compensation will reflect individual experience, qualifications, and internal equity considerations

Equal Opportunity Employer

RP3 is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive team that reflects the clients and communities we serve. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. Different perspectives make better work.

**This job is not available in CA or NYC. Must be located in Central or Eastern Timezone. Must be located in the US.

Requirements:

• A portfolio that demonstrates original campaign thinking, a strong point of view, and excellent copy across multiple channels.

• 3-5 years of experience, ideally in an advertising agency or similarly fast-paced creative environment.

• The ability to move from strategy and insight to a big idea, then express that idea through a cohesive verbal system.

• Strong command of language, structure, storytelling, grammar, editing, and presentation - from a three-word headline to a long-form narrative or script.

• Versatility across brand voices, audiences, and channels, with the judgment to remain consistent without becoming formulaic.

• Hands-on fluency with generative AI tools for research, concepting, copy exploration, editing, and prototyping - plus the discipline to validate and substantially refine their output.

• A collaborative, low-ego approach; comfort presenting and receiving feedback; and the ability to work independently when a lean team needs it.

The RP3 Difference

We're looking for someone who helps find the idea, gives it a voice, and makes every expression of it feel unmistakably human.

The best Copywriters at RP3 are conceptually fearless, verbally precise, and relentlessly curious. They use every tool available to explore more possibilities and sharpen the work, but their judgment, originality, and point of view always lead.

They understand that speed matters only when it produces better thinking. They treat every name, headline, script, social post, and campaign as an opportunity to create something meaningful, memorable, effective, and wildly original.

Position and Hours

This is a full-time position requiring strong leadership, accountability, and adaptability. Occasional flexibility may be required to support agency and client needs.