GEO Strategist, Apple Services

Role Number: 200685953Team: MarketingLocation: Culver City; CupertinoWeekly Hours: 40Posted: 2026-09-28SummaryApple Services brings together some of the world’s most popular digital products, from streaming and news to payments, cloud, and more, reaching hundreds of millions of people around the globe. The Services Marketing team drives awareness, engagement, and growth across these product lines, connecting people with experiences that enrich their daily lives.This role owns the Generative Engine Optimization (GEO) roadmap and program for Apple Services while sustaining and advancing organic search performance across multiple business units. The work spans traditional search engines and the emerging AI-driven discovery landscape, requiring someone who can set strategy, drive execution cross-functionally, and translate shifting search and AI trends into measurable growth.DescriptionDay to day, this role involves building and managing the GEO program from roadmap through execution, defining priorities, aligning stakeholders across business lines, and keeping cross-channel efforts moving forward. The work blends strategic planning (where should we show up, and why) with hands-on optimization across AI answer engines, traditional search, and third-party surfaces like Reddit, YouTube, and editorial publications. Close collaboration with content, marketing, and analytics is essential to inform strategy, measure impact, and iterate quickly. Some technical SEO work is involved, including structured data, content formatting for AI ingestion, and site performance considerations.Minimum QualificationsBachelor’s degree in Marketing, Communications, Business, or a related field.8+ years of experience in SEO, organic growth, or digital marketing, with a focus on driving measurable traffic and lead generation.Experience developing and executing organic search strategy across multiple product lines or business units.Experience with Profound, SEMRush, BrightEdge or similar GEO/SEO intelligence platforms.Preferred QualificationsExperience building or scaling a GEO or AI search visibility program (e.g., optimizing for AI Overviews, ChatGPT, Perplexity, or similar AI-driven discovery surfaces).Experience driving organic growth in a B2C or subscription-based services environment.Strong analytical ability, including experience pulling and interpreting organic performance data to diagnose trends and size opportunities.Experience collaborating cross-functionally with content, analytics, and product marketing teams to align organic strategy with business goals.Familiarity with technical SEO concepts including: crawlability, structured data/schema, Core Web Vitals, and content formatting for AI ingestion.Understanding of organic presence across third-party surfaces such as Reddit, YouTube, and editorial/review sites.Track record of navigating competing priorities across multiple stakeholder groups while maintaining program momentum.Experience with additional tools such as Semrush, Google Search Console, Google Analytics, or Screaming Frog.Pay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $186,300 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple BenefitsNote: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.Pay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $177,000 and $266,000, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple BenefitsNote: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.EEO StatementApple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicantEEO StatementApple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicantAccessibilityAt Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.Learn about accessibility in Apple’s workplaceLearn about reasonable accommodations for job applicantsAccessibilityAt Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.Learn about accessibility in Apple’s workplaceLearn about reasonable accommodations for job applicantsApplication DeadlineApple accepts applications to this posting on an ongoing basis.Application DeadlineApple accepts applications to this posting on an ongoing basis.