Manager, Ticket Sales

Background


Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women's National Team legends-Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne-in partnership with global investment firm Sixth Street, Bay FC is changing the face of women's soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.


Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay's diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.


While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.


Position Summary


Bay FC is seeking a Manager, Ticket Sales to join our team. The ideal candidate is a results-driven sales professional with a strong background in individual, season, and premium ticket sales within professional sports. This role is responsible for generating revenue across all non-group ticketing categories - including individual game tickets, season ticket memberships (STM), suite rentals, and premium hospitality - while building lasting relationships with fans, members, and corporate partners.


The Manager, Ticket Sales will serve as a key driver of Bay FC's overall ticket revenue strategy, working to grow the club's season ticket base, maximize premium inventory, and deliver an exceptional purchasing and membership experience at every touchpoint. This individual will bring a competitive, service-first mindset and a passion for the game.


Revenue Generation & Sales Strategy

• Drive revenue through the sale of individual game tickets, season ticket memberships (STM), partial plans, suite rentals, and premium hospitality packages.

• Develop and execute proactive prospecting strategies to acquire new season ticket members and premium clients through cold outreach, referrals, events, and networking.

• Contribute to department-wide revenue goals, pricing strategies, and inventory management across all ticketing categories.

• Identify upsell and cross-sell opportunities to upgrade existing clients into higher-tier memberships, premium seating, or suite packages.

• Forecast individual and membership ticket revenue and track pipeline activity to inform departmental planning.

Season Ticket Membership (STM) Management

• Build and grow Bay FC's season ticket membership base through new member acquisition and proactive retention of existing members.

• Serve as a primary relationship manager for assigned STM accounts, delivering consistent touchpoints, exclusive benefits, and personalized service throughout the season.

• Coordinate member renewal campaigns, early access offers, and loyalty programming in collaboration with marketing.

• Conduct seat visits, member events, and appreciation initiatives to strengthen long-term member relationships.

Premium & Suite Sales

• Prospect, pitch, and close suite rentals, club seat packages, and premium hospitality offerings to corporate and high-net-worth individual clients.

• Develop tailored proposals and presentations that align premium inventory with client business objectives and entertainment needs.

• Maintain relationships with suite holders and premium clients to drive renewals, referrals, and ancillary revenue opportunities.

Individual Ticket Sales

• Manage inbound and outbound sales efforts for single-game and multi-game ticket packages.

• Convert digital leads, walk-up inquiries, and referral opportunities into ticket sales with a high sense of urgency and professionalism.

• Support promotional ticket campaigns and flash sales in partnership with the marketing team.

Team Leadership & Development

• Provide leadership, guidance, and mentorship to Ticket Sales Executives, fostering a culture of accountability, collaboration, and continuous development.

• Lead by example in prospecting activity, sales execution, and client service standards.

Operations & Reporting

• Maintain accurate and up-to-date records of all client interactions, pipeline activity, and sales performance within CRM and ticketing systems.

• Provide regular reporting on sales metrics, renewal rates, and pipeline health to support leadership planning.

• Ensure a seamless ticketing experience for all buyers, coordinating with box office and operations teams as needed.

• Provide a high level of professionalism, responsiveness, and attention to detail in all client and internal communications.

Cross-Functional Collaboration & Game Day

• Collaborate cross-functionally with marketing, partnerships, premium services, and game presentation teams to support ticket sales campaigns and fan engagement initiatives.

• Support game day execution for STM members and premium guests, ensuring an elevated and seamless experience.

• Represent Bay FC at community events, networking functions, and industry events to build brand awareness and generate sales leads.

Qualifications

• Minimum 4-6 years of ticket sales experience in professional or collegiate sports, with a focus on individual, membership, or premium sales preferred.

• Demonstrated track record of meeting or exceeding sales goals in a competitive, quota-driven environment.

• Experience selling season ticket memberships, premium seating, or suite packages strongly preferred.

• Experience working with CRM and ticketing platforms such as Salesforce, Archtics, TIXR, or similar systems preferred.

• Bachelor's degree or equivalent professional experience.

• Outstanding written and verbal communication skills with strong presentation abilities.

• Strong organizational skills with the ability to manage a large book of business and multiple priorities simultaneously.

• Ability to work collaboratively in a fast-paced, team-oriented environment.

• Demonstrated ability to prospect, develop client relationships, and close new business.

• Passion for women's soccer and understanding of the NWSL landscape a plus.

• Ability to work evenings, weekends, and game days as needed.

Compensation:
The anticipated salary for this role starts at $80,000, with an opportunity for variable compensation. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.


Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.