Market Development Manager

Position Overview

About Us:


At Athletico, we believe in the power of support - because a little help can lead to extraordinary achievements. Physical therapy isn't just about recovery; it's about transformation. Our team thrives on providing life-changing care for our patients, and we know that achieving this begins with taking care of our own.


Our mission is simple yet powerful: Extraordinary people improving lives.

Position Summary:

The Market Development Manager is responsible for identifying, developing and managing the growth of outpatient rehabilitation services by maintaining and growing existing relationships, as well as cultivating new ones, to drive increased new patient referrals.

Essential Duties and Responsibilities:

• Manage regional and territorial relationships, building analysis and strategy with new and current relationships to include referral sources, affiliates, business contacts and patients, in collaboration with the marketing department and territory operations team
• Use analytics to recommend actions and guide relationship building strategy, to include tracking and reporting on activity, and maintaining referral sources profiles
• Create opportunity for relationship building by identifying new leads and contacts
• Develop strategic program specialties by identifying key referral sources and aligning with specialty clinicians
• Assist and support other team members in developing and enhancing relationship building skills to include ongoing development of relationship building training curriculum, and field support as needed
• Provide input to marketing team in development of marketing collaterals
• Consult on opportunities that increase brand awareness initiatives to include, sponsorships, community events, and business to business opportunities
• Experience using an automated Customer Relationship Tool

Additional Duties and Responsibilities:

• Perform other duties as required

Education and Experience:
The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor's degree in Business, Marketing, Communication or health related field or equivalent work experience
• Two to three years of outside sales experience preferred. Healthcare related background highly desirable

Essential Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to consistently communicate a clear understanding of patient/client expectations and adapt as appropriate to exceed their needs
• Ability to focus attention on determining what can be done to make progress
• Ability to develop personally and professionally
• Ability to collaborate to achieve a common goal
• Demonstrated event planning expertise
• Ability to work independently
• Demonstrated ability to manage multiple projects
• Exhibit strong time management skills

Language Skills:

• Ability to read, write and speak English proficiently

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

• Specific vision requirements include the ability to see at close range, distance vision, peripheral vision, depth perception, and the ability to adjust focus
• While performing the duties of this job, the employee is regularly required to talk and hear
• Possess the ability to fulfill any office activities normally expected in an office setting, to include, but not limited to: remaining seated for periods of time to perform computer based work, participating in filing activity, lifting and carrying office supplies (paper reams, mail, etc.)
• Frequently required to stand, walk, sit, use hands to feel, and reach with hand and arms
• Occasionally lift and/or move up to 20-25 pounds
• Fine hand manipulation (keyboarding)
• Local travel required

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Internal office
• The noise level in the work environment is usually low

Additional Benefits offered with this full-time position:

• Medical & Rx, Dental and Vision (eligibility begins day one of employment)
• HSA, Healthcare FSA, Dependent Care FSA
• Progyny Fertility Benefit
• Critical Illness, Accident, & Hospital Indemnity Insurance
• Company Paid Basic Life / AD&D
• Supplemental Life Insurance (Employee, Spouse, Child)
• Company Paid Short-Term & Long-Term Disability
• Long-Term Disability Buy-Up Option
• Company Paid Maternity & Parental Leave
• Adoption & Surrogacy Expense Reimbursement
• KinderCare Discount
• Legal & Credit Monitoring
• PTO (accruing starts immediately upon hire)
• 6 Major Holidays off plus 2 floating holidays yearly
• Physical Therapy/Occupational Therapy benefits as an employee
• Bereavement Time Off & Resources
• Commuter: Pre-Tax Transit & Parking
• Retirement 401(k) w/ Per-Pay Company Match
• SoFi Financial Wellness Tools & Loan Resources
• HUSK Fitness Resources & Gym Discounts
• Home, Auto, and Pet Insurance
• Employee Assistance Program (EAP)
• Employee Discount Program
• Learn more by checking out our 2026 Athletico's Benefits Summary.

Athletico provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Salaried ranges listed are for full time (40 hour) employees. Additional pay such as incentive, GAP, overtime, and stipends are subject to the rules of each program and may not be available in all locations. Individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time.

Minimum Salary/Wage

USD $60,000.00/Yr.

Maximum Salary/Wage

USD $70,000.00/Yr.