Deposit Lifecycle Sr. Analyst

Deposit Product Senior Analyst

This role is an in office role requiring working out of the locations listed on the requisition. The CSBB Deposits team has management and P&L responsibility for a significant portfolio that generates a large share of revenue for the Truist enterprise, including net interest income and fee revenue. The team develops and drives deposit and debit product strategy, design, development, launch, execution, and ongoing management to meet financial and client objectives. The team works closely multiple business partners including Corporate Treasury, CSBB Strategy, Marketing, Sales Channels, Service Channels, Operations, and Technology, to support high-level execution. The team also works closely with Legal, Risk, and Compliance partners to ensure that all aspects of the business meet appropriate standards. The Deposit Product Senior Analyst is responsible for working collaboratively to provide oversight of end-to-end client lifecycle of consumer and small business deposits, from acquisition to retention. Strategic planning, execution, and management of deposit-related initiatives to ensure client satisfaction and loyalty. This role reviews overall performance of the Consumer Deposits portfolio including client experience and long-term growth including market share, wallet share and incremental segment identification. Cross-functional alignment towards the vision and strategy and drive successful outcomes. Develops solutions for deposit or debit products. The role provides strategic leadership of the end-to-end client journey roadmap across multiple products, processes, segments and channels to enhance the client experience. Drive business process transformation to create long-term competitive advantage through a differentiated client experience. Broad, cross-functional strategic initiatives to improve consumer Deposits client acquisition and service model. Focus on process and experience enhancements to increase client engagement and our market position. The role initiates analytical exploration and validation and provides Ideation, development, organization, planning, and execution of projects, programs, and initiatives with a focus on client-level programs. Design, create, and optimize critical performance and channel metrics for multiple high priority segments and leading priorities. Develop the critical performance indicators and partner with various groups to ensure clients have a seamless omnichannel experience interacting with their Deposit product.

Essential Duties And Responsibilities

1. Monitor Deposit performance trends across sales production, balance growth, client acquisition, client retention, net interest income, fee revenue and overall revenue. Take initiative to identify improvement opportunities.
2. Apply subject-matter expertise, industry knowledge, and technical understanding to projects related to deposits & debit products
3. Recommend new products and product enhancements by analyzing business and client needs, documenting requirements, measuring performance, and interpreting results to drive profitable growth, operational soundness, or regulatory compliance. Lead product development initiatives and other projects.
4. Assist in the design and execution of marketing, promotional and sales campaigns to drive client acquisition, deepening and retention for deposits and debit products.
5. Work with Channel Leaders, Complaints partners, and Enablement teams to research and resolve client issues and create product and process documents to assist in teammate training.
6. Build and maintain strong working relationships with key partners (Marketing, Legal, Risk, Compliance, Distribution, Servicing, Operations, Analytics, Technology, etc.). Partner with senior business leaders to work as a part of cross-functional teams to drive successful strategic outcomes.
7. Partner with analytics teams to identify and conduct analysis around client behavior and needs.
8. Perform research into competitor products and industry trends.

Qualifications

• Bachelor's degree in a business-related major with a strong academic record, or equivalent education and related training
• 4+ years of work experience within Banking or Financial Services
• Strong partnership-building and collaboration skills with proven ability to drive projects to completion.
• Strong analytical and creative problem solving skills - ability to generate actionable insight and recommendations based on analytics.
• Demonstrated success working within cross-functional teams without formal authority
• Excellent written and verbal communication skills. Ability to clearly convey insights and conclusions to peers and managers.
• Ability to successfully handle multiple priorities based on senior management direction
• Ability to work independently and as a member of a team, and ability to take initiative and adapt to new responsibilities.
• Demonstrated ability to follow risk management guidelines and procedures and to identify and escalate risks.
• Ability to interact with third party vendors on ongoing monitoring and partnership activities.
• Demonstrated proficiency in basic computer applications, such as Microsoft Office software products.
• Ability to travel, occasionally overnight

• 3+ years combined experience in consumer banking, small business banking, debit, or payments
• Previous experience working with partners in marketing, finance, acquisitions, product development and analytics.
• Understanding and experience on client interaction and client management. Experience working in a branch or client contact center.
• Experience in the Product Management lifecycle including idea generation, developing, implementing and managing products and services
• Experience working with data analytics partners.
• Project Management experience