Fitness Manager

Role Summary

To help members turn ambition into progress through expert guidance, personal connection, and training that builds capability, confidence and lasting exercise habits.

— Fitness Purpose, Municipal Gym Member Experience Canon

As Municipal Gym's Fitness Manager, you own a member's very first real encounter with our training expertise: the Municipal Gym Blueprint Assessment. This is where "elite, never stuffy" becomes real — you make serious fitness evaluation feel motivating rather than intimidating, for the twenty-year lifter and the first-time member alike.

You are designing an experience, not administering a test. Every assessment is a chance to design in delight: helping someone see a clear, personalized path toward their full fitness potential, and confidently connecting them to the coaching support that will get them there.

Team

• Reports to: Personal Training Director
• Direct reports: None (individual expert/floor role)

Key Outcomes: First 90 Days

• Complete onboarding and certification on the Municipal Gym Blueprint Assessment methodology and Municipal Gym's AI-supported fitness planning tools.
• Build a consultation rhythm that consistently leaves new members feeling confident, not intimidated, about where they're starting from.
• Establish a reliable Personal Training recommendation and handoff process with the Personal Training Director and trainer team.
• Begin training and upskilling personal trainers on delivering the Blueprint Assessment consistently.

Core Responsibilities

Member Assessment & Consultation

• Deliver premier fitness consultations with all new members that uncover each member's needs and tailor solutions to their goals and readiness, while highlighting the value of the training department.
• Design and facilitate an enjoyable, empowering Municipal Gym Blueprint Assessment that helps each member understand their current fitness status, identify relevant opportunity areas, and see a clear path toward reaching their full fitness potential in a way that feels motivating rather than intimidating.
• Create a customized Blueprint and AI-supported plan for every member, while recommending Personal Training for members who would benefit from added coaching expertise, accountability, and support.

Ongoing Member Relationships

• Maintain an ongoing relationship with members who do not initially purchase Personal Training, staying connected to their goals and progress to offer periodic reassessment opportunities.
• Help members determine when coaching support could add value to their fitness journey — designed for the member, never sold to them.

Trainer Matching & Development

• Understand each personal trainer's background, skills, abilities, coaching style, and personality to recommend the best possible trainer match for each member's needs, goals, and preferences.
• Train and upskill personal trainers on how to deliver a consistent, high-quality Municipal Gym Blueprint Assessment, including how to interpret results, reinforce the member's goals, and translate assessment insights into effective coaching plans.

Cross-Team Partnership & Expertise

• Partner with both the personal trainers and the Personal Training Director to facilitate a seamless debrief and handoff to the assigned trainer, monitor the initial transition into coaching, and support the member and trainer throughout the early training journey.
• Serve as the resident expert in fitness evaluation, assessment interpretation, and member readiness, staying current in emerging exercise science, assessment methodology, and fitness technology to identify opportunities for innovation within the Municipal Gym Blueprint process.

KPIs / Scorecard Examples

• Consultation & Conversion: Blueprint Assessment completion rate, PT recommendation conversion, and consultation feedback
• Member Relationship: Reassessment touchpoints for non-PT members and ongoing engagement of assessed members
• Trainer Development

  Trainer Blueprint-delivery quality observations and upskilling completion

  
  

• Business Discipline: Assessment documentation accuracy and handoff completion rate

Qualifications

• Background in fitness assessment, exercise science, personal training, or coaching leadership; a nationally recognized fitness/exercise science certification, or ability to obtain one before independently assessing members.
• Bachelor's degree in exercise science, kinesiology, or a related field.
• Two nationally recognized personal training certifications (CPTs).
• Strong consultative skills — able to uncover a member's goals and translate them into a compelling, low-pressure recommendation.
• Comfortable coaching and upskilling other trainers on assessment delivery.
• Working knowledge of fitness technology, AI-supported programming tools, and member assessment methodologies.
• Excellent relationship-building and follow-up discipline.

Preferred Experience

• Experience in premium fitness, wellness, or another high-touch performance environment.
• Advanced fitness assessment or exercise science credentials.

Role Requirements

• Must successfully complete a background check and other pre-employment requirements.
• Must be authorized to work in the United States.
• Candidates must be 18 years of age or older to be eligible for employment.
• Availability to work a schedule that supports member demand, which may include early mornings, evenings, weekends, and holidays.
• Regular computer, phone, scheduling, documentation, and client communication work is required.
• Ability to move throughout the training floor, demonstrate exercises, use fitness equipment, and remain active for extended periods.
• Ability to regularly and safely lift 40+ lbs and carry, push, pull, or move equipment and weights in alignment with assigned duties and company safety practices.
• Must work within professional scope, maintain required certifications, and comply with all company pre-employment and ongoing employment requirements.

Compensation

• $80,000 annual base salary, plus a 5% bonus and commission eligibility.