Manager, Commerce Media

Overview We’re looking for an outstanding Manager —someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is a digital media opportunity with Amazon-specific experience to actively drive performance for one of the largest brands on the planet. As Manager of Commerce Media, you’ll manage the strategic components within an integrated Shopper Marketing campaign. You will lead a team of Sr Analysts and Analysts within the Digitas Search and Prevision capability team to establish performance metrics, report results and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans. Most importantly, you must possess a strong inner drive to bring your knowledge and hands‑on self‑serve expertise across Amazon, Walmart and other key retailer search and display offerings to a growing team. Responsibilities Day to day your role includes: Serving as a primary contact for day-to-day clients Spearheading the development of search and display strategies and analyses for clients (e.g., keyword recommendation, day‑parting, timing/scheduling strategy) Overseeing Sr Analysts and Analysts and ensuring daily search campaign monitoring, optimization, reporting and testing Establishing and driving paid shopper marketing best practices to assimilate across tactics and activations Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations Ensuring that media deliverables meet and align with client goals and objectives Leading retailer and vendor RFPs with attention to audience targeting strategy and best practices Overseeing performance forecasts, budget allocations and providing data‑based rationale for these recommendations Prioritizing teamwork and delegating responsibilities Providing creative solutions to client challenges Leading client‑facing recaps Understanding big picture implications and how insights can be applied in other programs and environments Understanding and explaining attribution model across retail search partners Fostering relationships with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders Developing and maintaining quality control procedures for campaign implementations Understanding and effectively communicating the agency’s value proposition, technology, and processes as related to the growth of current and prospective accounts Adopting established account management standards and program management best practices Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance Active knowledge sharing with capability and broader agency Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity Contributing to Commerce COE to support capability development across the agency Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group Qualifications A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e‑Commerce/Shopper Marketing experience Prior experience managing direct reports preferred Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi‑channel knowledge and experience with Criteo, Target, Amazon, Walmart, Kroger and similar platforms preferred) Keen attention to detail and an analytical approach to achieving objectives Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them (e.g., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor) Understanding and experience with campaign automation tools (e.g., Skai (Kenshoo), Pacvue) Solid quantitative and research skills, and proven data interpretation capability Fluency with Microsoft Office (Word, PowerPoint, Excel) Excellent client presence and ability to lead discussions with internal and external leadership Strong ability to understand client objectives and how they translate into search and media strategies Excellent communication and writing skills—you’re poised, precise, and kind when relating to others Willingness to travel as needed Familiarity with prompt‑based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation Benefits and Compensation Medical coverage, dental, vision, disability, 401K Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off Paid time off and supportive benefits for both regular and temporary roles Compensation Range: $81,225 – $124,432. The company reserves the right to modify the pay range at any time. The application deadline is 06/26/2026. All information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Groupe Holdings B.V