Digital Conversion Rate Analyst

Join us to create change and have an impact in homes around the world. At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. Where you’ll be: This position will be based in the Charlotte, NC HQ; hybrid work policy model. All About the Role: Data‑driven performance marketing analyst responsible for accelerating e‑commerce growth by optimizing the onsite customer journey. This role leads A/B testing programs, evaluates funnel performance, and develops personalization strategies that increase product discovery, engagement, and conversion across brand-owned digital experiences. Through actionable insights and experimentation, this role drives measurable improvements in revenue and overall site performance. Key Responsibilities: Monitor core e‑commerce KPIs including conversion rate, AOV, add‑to‑cart rate, revenue per session, and PDP/PLP engagement. Analyze behavioral data and funnel performance to identify website optimization opportunities. Design, execute, and evaluate A/B and multivariate tests across PLP, PDP, cart, and checkout experiences. Build and manage an experimentation roadmap in partnership with cross-functional teams. Translate insights into clear, actionable recommendations that drive measurable performance lifts. Support deployment and optimization of personalization modules to improve product discovery and cross-sell/upsell. Partner with merchandising teams to improve conversion, AOV, and overall site profitability. Develop dashboards and reporting frameworks to measure experiment impact and communicate results to stakeholders. Minimum Qualifications Bachelor’s degree 3+ years of experience in marketing analytics, e‑commerce, or digital optimization. Proficiency with analytics tools (e.g., GA4, Looker Studio, Adobe Analytics) and advanced Excel skills. Demonstrated experience designing and analyzing A/B tests and running website experimentation programs. Strong understanding of digital funnels, user behavior, and conversion optimization best practices. Benefits highlights: Discounts on our award-winning Electrolux products and services Family-friendly benefits Insurance policy plan Extensive learning opportunities and flexible career path Please be advised that we are unable to offer visa sponsorship for this position at this time. Find more on: Electrolux Group North America: Electrolux Group Careers: Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through View email address on click.appcast.io. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. #J-18808-Ljbffr Electrolux Group