Director, Digital Marketing & Strategy

Sarepta Therapeutics seeks a Director of Digital Marketing & Strategy to lead comprehensive digital initiatives across brand, disease education, and patient engagement channels. The role combines strategic oversight with hands-on execution in a regulated biotech environment, requiring deep expertise in digital marketing, social media governance, and healthcare compliance.

Responsibilities

• Develop and execute integrated digital marketing strategies supporting brand, disease education, patient, caregiver, and HCP objectives
• Lead paid and organic social media programs including content planning, publishing, moderation, engagement, and performance reporting
• Create and manage digital content across social channels, websites, email campaigns, and emerging digital platforms
• Establish measurement frameworks and analyze digital performance data to drive continuous optimization and business impact
• Manage cross-functional partnerships with Brand Marketing, Regulatory, Legal, Medical, and agency partners on campaign execution

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field
• 10+ years digital marketing experience in biotechnology, pharmaceutical, healthcare, or highly regulated industries
• Proven track record developing and executing integrated digital programs in regulated healthcare settings
• Direct experience managing regulated pharmaceutical social media channels with community moderation and compliance
• Proficiency with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, CMS, and SEO platforms
• Expert-level writing and editing skills to translate complex medical information for diverse audiences
• Deep understanding of digital governance, social media risk management, and healthcare regulatory requirements