Brand Marketing Manager II

Role Description

Help Redefine What Financial Wellness Feels Like In America. Acorns is seeking an entrepreneurial Brand Marketer to help lead Acorns and Acorns Early in shaping, shipping, and scaling the brand at a pivotal moment in our growth.

We’re looking for a senior doer and thinker who enjoys big-picture strategy, speaks internet zeitgeist, and can execute the work. If you are a social-media-fluent storyteller who wants to architect culture, build brand love, and move millions toward financial wellness–this is your stage.

You will lead high-impact brand marketing campaigns, execute content creator strategy, and bring integrated activations to life with speed, creativity, and founder-level energy. You will jump in headfirst to help us grow our brand platform, scale upper-funnel reach, bring new products to market, and deepen our connection with young investors and parents.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What you will do at Acorns:

• Build Integrated Campaigns: Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels.
• Write Creative Briefs & Positioning: Craft exceptional brand positioning, creative briefs, and marketing plans that connect cultural moments directly to the Acorns brand mission.
• Execute End-to-End: Own the campaign lifecycle from original ideation through execution and post-launch optimization, ensuring total precision in delivery.
• Leverage Emerging AI Tools: Proactively integrate AI tools and workflows into the creative development process to scale content production, increase campaign agility, and explore innovative storytelling mediums.
• Manage Agencies & Partners: Confidently represent the Brand Marketing team with external agencies, creators, and internal leadership, successfully navigating legal and compliance requirements.
• Drive Creator Marketing: Support full-funnel creator and influencer marketing strategies from high-level brand awareness down to conversion-driven demand.

Qualifications

• 6–9 years of experience in brand marketing, social media strategy, branded content programs, or influencer/creator management.
• Proven track record of executing multi-channel, social-first integrated campaigns from the ground up.
• Impeccable strategic judgment and a deep understanding of internet culture, social trends, and community building.
• Strong cross-functional collaboration skills to seamlessly collaborate with creative, legal, compliance, and agency relationships.
• Thirst for delivering game-changing products and campaigns that redefine how families look after their financial wellness.
• Exceptional drive and precision in delivery, with the agility to project manage and prioritize under tight timelines.
• AI Curiosity & Aptitude: A strong interest and hands-on agility in applying generative AI tools across workflows.
• Analytical curiosity to comfortably apply data, learnings and insights to inform strategy that drives our goals and measure performance.
• A belief that your work is tied to your life's mission and optimism about the potential of societal change.

Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world.

Compensation Information

The pay range for this position at commencement of employment is expected to be between $142,000 and $155,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary at any time.

Work Authorization

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees.