Business Technology Services Marketing Senior Associate

Overview Forvis Mazars is seeking a Marketing Senior Associate to support our Business Technology Services (BTS) practice. In this role, the Marketing Senior Associate works with the BTS Marketing Senior Leader to develop and execute strategic marketing initiatives, advance thought leadership, and deliver integrated campaigns that drive revenue growth and strengthen the Forvis Mazars brand through an education-based marketing approach. This position supports the full BTS practice, including Microsoft, Sage, NetSuite, Intelligence & Automation, Managed Services, Cybersecurity, App Development, and Construction Technology. The Marketing Senior Associate works closely with Practice Unit and Service Line leaders, delivering a balanced mix of strategic planning, hands-on execution, and project management across multiple service lines. This role blends day-to-day execution with strategic marketing support, with a strong emphasis on content marketing, thought leadership, and integrated campaign delivery. What You Will Do Plan and manage integrated, omni-channel marketing campaigns for multiple BTS service lines, including digital, social, and print tactics, in partnership with service line leadership. Own BTS thought leadership strategy and execution, including editorial planning, content creation, SME coordination, and distribution across channels. Ensure content aligns to buyer journeys, target industries, SEO best practices, firm brand standards, and marketplace differentiation in collaboration with National Consulting Marketing and Newsroom teams. Coordinate and execute recurring webinars, including planning, development and promotion, attendee reporting and analysis, results distribution to client service teams, and follow-up execution. Support planning and execution of industry trade shows and conferences, including booth logistics, onsite events, and post-event follow-up. Apply digital marketing best practices across campaigns, with working knowledge of CRM, marketing automation, SEO, paid media (Google and LinkedIn), video, and social platforms. Conduct market and business intelligence research and build target pursuit lists in support of campaign and growth initiatives. Serve as a key liaison between BTS service line leaders and firmwide National Consulting Marketing and internal agency teams to ensure alignment, efficiency, and execution excellence. Apply and uphold the firm\'s brand standards across all marketing activities and audiences. Minimum Qualifications Bachelor\'s degree in English, Marketing, Communications, Business, or related fields 3+ years of experience related to Technology Marketing or Product Marketing Proficient in Microsoft Office Suite. Excellent writing abilities and enthusiasm for crafting content. Must be organized, detail-oriented, and able to manage competing priorities. Experience leveraging AI tools (e.g., ChatGPT, Microsoft Copilot) to enhance content creation, analysis, and marketing efficiency With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide. We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value. About Forvis Mazars, LLP Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more. Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications. It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates. Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies. Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP. Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP. #J-18808-Ljbffr FORVIS