Head of Brand Experiences & Hospitality

Job Description

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Some companies sponsor events. Others create experiences people talk about long after they're over.

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We're interested in the latter.

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At Registix, we're building something that looks nothing like the industry we operate in. We're investing in technology, infrastructure, partnerships, and a brand identity that challenges what people expect from a logistics company.

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We're looking for a Head of Brand Experiences & Hospitality who can take that ambition beyond the screen and into the real world.

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This isn't a traditional field marketing or event planning position. We're looking for someone who understands how to turn an idea into an experience, an experience into a relationship, and a relationship into an opportunity.

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You'll work across professional sports, motorsports, premium hospitality, brand activations, strategic partnerships, and unconventional marketing initiatives. One week might involve building an experience around a NASCAR race. Another might mean developing an entirely new concept for a private gathering or customer experience.

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We believe hospitality is capital: the right people, brought together in the right environment, can create opportunities that extend far beyond the moment itself.

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Build and lead Registix's experiential marketing and hospitality function. Through partnerships with the Carolina Panthers, Charlotte FC, and JR Motorsports, you'll turn sports, motorsports, and premium hospitality assets into distinctive experiences and meaningful business relationships.

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You'll work directly with leadership to shape strategy, creative direction, and execution standards. This is a leadership role with significant ownership and the expectation that you'll build something lasting.

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• Lead experiential marketing strategy and create original brand experiences, activations, and cultural moments.

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• Translate business objectives into creative concepts, measurable outcomes, annual roadmaps, and investment priorities.

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• Design premium hospitality programs for customers, partners, and executives, including sports experiences, private dinners, and exclusive gatherings.

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• Own the guest journey, from invitations and personalization to service and follow-up; align investment with relationship and commercial goals.

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• Lead activations for the Carolina Panthers, Charlotte FC, and JR Motorsports, including race weekends, matchdays, and customer engagements.

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• Elevate Registix Reserve at Bank of America Stadium and transform sponsorship assets into relationship-building opportunities.

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• Collaborate with teams, venues, and production partners; evaluate engagement and commercial impact.

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• Lead industry events, trade shows, immersive installations, and unconventional field marketing initiatives.

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• Partner with sales and business development to reach strategic audiences and connect pre-event, on-site, and post-event engagement.

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• Bring Registix's visual identity to life through physical environments, merchandise, hospitality, and campaigns.

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• Collaborate with creative and content teams on storytelling, photography, video, and original brand concepts.

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• Create private gatherings, executive hospitality programs, and partner experiences that support strategic relationships.

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• Work closely with leadership and maintain exceptional discretion, professionalism, and attention to detail.

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• Own budgets, contracts, vendors, timelines, production plans, on-site execution, and performance evaluation.

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• Manage complex productions, negotiate responsibly, solve problems independently, and build scalable processes.

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• Build the long-term experiential marketing and hospitality function, including internal capabilities and external partnerships.

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• Lead contributors and partners across marketing, creative, sales, business development, and leadership.

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We're not looking for someone who has simply managed a large number of events. We're looking for someone who has created experiences that genuinely mattered.

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• Significant experience in experiential marketing, premium hospitality, brand activations, partnerships, or high-end production.

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• A portfolio of exceptional experiences personally conceived and delivered, with evidence of creative leadership and results.

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• Experience managing complex, high-budget productions, stakeholders, vendors, and teams.

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• Sophisticated judgment in guest experience, design, presentation, and premium hospitality.

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• Experience in professional sports, motorsports, luxury, entertainment, automotive, or leading experiential agencies.

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• Strong commercial instincts, financial planning, negotiation, project management, and operational execution skills.

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• Confidence working directly with founders, executives, strategic partners, and high-value customers.

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• Original thinking, ownership, independent decision-making, and uncompromising attention to detail.

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• Flexibility to travel and support occasional evenings and weekends.

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We value demonstrated capability over conventional career paths. Experience in logistics or liquidation is not required. We welcome candidates from creatively ambitious industries who bring perspectives our industry hasn't seen before.

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We're not measuring success by how many events you organize or how many people attend. We're measuring the value you create.

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• Establish a distinctive experiential identity and deliver original, memorable experiences.

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• Transform sports and motorsports partnerships into meaningful relationships and commercial opportunities.

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• Build premium hospitality programs that strengthen strategic relationships.

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• Execute flawlessly, manage budgets responsibly, and create scalable programs.

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• Earn leadership's trust through ambitious ideas, exceptional execution, and measurable brand and business impact.

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Most importantly, you build experiences that become part of what Registix is known for.

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: $175,000–$225,000 annually

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: Target of 20% of annual base salary

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Compensation depends on experience, creative leadership, production capabilities, and previous work. Performance incentives will reflect experiential execution, strategic initiatives, relationship development, and measurable business impact.

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: 100% On-Site | Registix HQ | Cornelius, North Carolina

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This full-time role requires travel for events, hospitality experiences, partnership engagements, and brand activations. Occasional evenings and weekends are expected.

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You'll have significant creative ownership, direct collaboration with leadership, access to established sports and motorsports partnerships, and the opportunity to build an experiential marketing function in a fast-moving, entrepreneurial environment.

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Registix is redefining reverse logistics, liquidation, and asset recovery through technology, infrastructure, and a fundamentally different approach to an established industry. We work at the intersection of physical commerce, supply chain, and technology with some of the country's largest retailers and manufacturers.

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But we're not interested in looking, thinking, or communicating like everyone else in our space. We believe the strongest brands aren't built through visibility alone. They're built through what people remember.

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You'll work directly with leadership to develop original concepts and create experiences that traditional marketing roles rarely offer the freedom to attempt.

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We don't expect every idea to work. We do expect you to keep finding better ones.

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Your résumé matters, but your body of work matters more. Share examples of experiential campaigns, premium hospitality, sports activations, brand experiences, strategic partnerships, or original concepts you've personally developed and delivered.

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Explain the idea, your role, the challenges, and the results. Selected candidates may be invited to participate in a paid creative exercise focused on an original experiential concept for Registix.

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