Marketing Manager - REMOTE

Marketing Manager

Remote

Creative, strategic, and results-oriented? Consider this your opportunity to grow. Dayton T. Brown, Inc. (DTB) is seeking a remote Marketing Manager to support the company's continued growth initiatives and elevate its presence across the aerospace, defense, government, transportation, and commercial markets.

We're seeking a Marketing Manager to execute the day-to-day execution of DTB's external voice and internal alignment as we scale our growth and operations into a market-defining company. You'll work with our leadership team on technical, fast-moving projects. You'll translate customer requirements, programming milestones, and mission profiles into clear and innovative messaging for the outside world and across our own team.

You'll start with our existing point of view, expand on our technical content, and assimilate senior leadership vision. Successful candidates will apply autonomy, creativity, and scale to generate ideas packaged into compelling forward-facing content. Marketing messaging will engage, create thought provoking comments, and incite positive emotions in the marketplace with consistent execution. Refine the process and organize our messaging. You'll develop and manage content drafts, internal updates, press coordination, tradeshows, and event logistics. You have the vision and you make it happen. Grow the Future and help guide us into our next era of innovation.


The Marketing Manager will develop and execute integrated marketing initiatives that increase brand awareness, strengthen client and industry engagement, support business development, and communicate DTB's capabilities and expertise. A significant focus of this role will be social media strategy, website content development, lead (SEO) optimization, video and image content development, digital marketing, tradeshow planning and execution, and brand enforcement communications.

This position will play an important role in communicating DTB's position as a trusted partner in testing, engineering, technical publications, logistics, SCIFs mission systems, and in supporting the company's consistent brand message.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Strategy & Planning

• Annual
  • Develop and execute integrated marketing strategies aligned with DTB's business objectives.
  • Identify market trends, growth opportunities, and emerging marketing opportunities through input from DTB management, industry activity, and personal observations.
  • Create annual marketing plans based on trends.
  • Provide input to marketing leadership regarding budgets and marketing spending.
• Monthly
  • Revisit annual plans and update based on emerging market trends.
  • Identify, develop, and create mini campaigns and supporting content to address long-term and immediate business requirements.
  • Collaborate with leadership, sales, business development, and technical experts to develop marketing initiatives that support annual business goals and market penetration.
• Manage ALL marketing activities in an agile environment with clear deadlines, keeping marketing tasks on time and within scope internally and externally.
• Communicate solutions when problems arise while mitigating risk.

Leads, Marketing Analytics & Website Management/Updates

• Drawing from executive and division objectives while working cross-functionally:
  • Update website using WordPress
  • Create paths for lead generation through DTB website
  • Develop lead generation opportunities.
• Refine marketing strategies, campaigns, and content based on measurable results.
• Track marketing and social media performance using relevant analytics and performance indicators.
• Evaluate campaign, content, and social media results to identify opportunities for improvement and address poor performers.
• Provide recommendations based on marketing performance, audience engagement, industry trends, and competitive activity.

• Support CRM management from leads and validate data accuracy, including maintaining marketing and sales information and reporting.

Brand Strategy & Messaging

• Maintain consistent DTB branding and messaging across all marketing channels.
• Update existing style guide and content. Communicate branding internally for cohesive DTB forward-facing look.
• Build DTB's innovation and passion to strengthen brand messaging and market positioning.
• Translate technical information, services, and capabilities into clear, compelling, audience-focused marketing content.
• Ensure marketing communications effectively communicate DTB's value proposition to target audiences.
• Design, submit procurement requisitions, and distribute:
• PowerPoint templates annually
• Business cards
• Promotional swag
• Tailored capability briefings for client presentations
• Tradeshow booths
• Marketing Collateral (print and digital)

Content & Digital Marketing

• Create and manage engaging content, including social posts, articles, videos, graphics, newsletters, presentations, and promotional materials.
• Support website content, email marketing, and digital marketing campaigns.
• Develop and execute marketing campaigns that support both immediate needs and long-term business objectives.
• Identify content needs while also coordinating photography, video production, graphic design, and external marketing vendors as needed.
• Manage DTB's social media presence, with a strong focus on LinkedIn and other relevant platforms.
• Monitor social media trends, engagement, competitors, and industry activity to identify opportunities for improved reach and engagement.
• Plan posts and adjust weekly to align with emerging trends and news to increase relevance in marketplace.
• Develop and maintain social media and marketing content calendars.
• Create, organize, and maintain brochures/collateral material (print and digital)

Trade shows and Events & Public Relations

• Support trade shows, conferences, corporate events, and other marketing initiatives.
• Manage trade show coordination (attendance and collaboration), DTB both design and marketing materials.
• Drawing from executive and division objectives while working cross-functionally,
  • Identify innovative marketing events, promotions, and tradeshows to promote DTB awareness.
  • Produce marketing content for DTB tradeshow booths, DTB events
  • Refine and apply process workflow steps for internal approvals prior to external public releases.
• Schedule and lead annual tradeshow meetings. Manage the ongoing team participation for each show and related social media posts.
  • Plan tradeshow success with defined collateral, schedule, and attendees all in sync.
  • Apply continuous improvement to tradeshows for attend only and booths.
• Public Relations: Work with local and regional organizations to promote DTB within communities. Create press releases for noteworthy wins and announcements.

Internal Communications & HR Support

• Partner with HR and leadership to ensure consistent, professional internal messaging and materials.
• Develop internal communications and materials that support employee engagement, culture, and corporate initiatives.
• Recruiting
  • Create branded visual materials for offices, career fairs, recruitment, and corporate events.
  • Design and post social media content to support open recruiting job positions.
• Work with HR and executive leadership to:
  • Produce materials to highlight major corporate initiatives and company milestones
    • Example: Mission, Vision & Values projects.
    • 75th Anniversary
  • Design and publish HR newsletters, booklets, visitor guides, and other internal communications.
  • Create a monthly communication update for employee engagement RE: current DTB info.
• Support sales initiatives through marketing materials, presentations, campaigns, and other business development resources.

QUALIFICATIONS

• Bachelor's degree in marketing, Communications, Business, or related field preferred.
• 5+ years of marketing, digital marketing, communications, or social media experience.
• Influencer and/or graphics experience a plus
• Demonstrated experience managing professional social media accounts and creating engaging content.
• Strong writing, editing, communication, and project management skills.
• Ability to translate complex technical information into clear and compelling content.
• Experience with marketing analytics, social media management, and digital marketing tools.
• Ability to manage multiple projects and collaborate effectively across departments.
• US Citizenship required

As an employee of Dayton T Brown, Inc., you can expect a great working environment which provides security and opportunity to grow within the company, and much more, such as:

• Tuition reimbursement
• A stable, successful organization
• Innovative work environment
• Advancement potential
• Private medical, vision, and dental insurance
• Profit sharing, 401K with company match!
• Work/Life balance and family values

Dayton T. Brown, Inc. is an equal opportunity employer - Veterans and Disabled