Senior Product Manager Advanced Packaging

Product Marketing Manager

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world.

We're seeking a seasoned Product Marketing Manager recognized as a subject-matter expert in Advanced Packaging. This role sits at the intersection of market strategy, product definition, and GTM executionsolving complex, high-impact problems and shaping functional strategy. You'll lead cross-functional initiatives, partner closely with Engineering, Sales, and MarCom, and drive the narrative and roadmap for a key product line.

What You'll Do

• Own market strategy: Analyze market data to identify trends and opportunities; develop strategic direction from insights; create compelling market analysis presentations for executive and field teams.
• Define product strategy: Translate voice-of-customer and competitive intelligence into market requirements, product positioning, pricing, and use cases.
• Build GTM excellence: Drive product messaging and value differentiation, develop competitive scorecards, and equip field teams with tools for successful launches and adoption.
• Partner across the business: Work with Product Management, Engineering, Manufacturing, and Sales to influence roadmap priorities and accelerate product readiness and revenue.
• Set pricing strategy: Establish pricing and packaging to protect market leadership, enhance margins, and expand TAM.
• Lead cross-functional programs: Guide project teams to key milestones and objectives in a matrix environment; contribute to functional strategy and process improvements.

Desired Experience

• Industry depth: Familiar with Advanced Packaging trends (e.g., 2.5D/3D-IC, FOWLP, fan-out/fan-in, advanced substrates, hybrid bonding).
• Hands-on background: 10+ years in back-end packaging or front-end fab processes; inspection/metrology experience is a strong plus.
• Technical acumen: Solid understanding of the physics and operating principles of semiconductor equipment in exposure, metrology, and inspection.
• Customer-facing strength: Independence in customer communication, problem-solving, product messaging, and value-based differentiation.
• Competitive excellence: Proven in use case development and building competitive scorecards.
• Cross-functional collaboration: Successful track record working in a matrixed organization with Engineering, Sales, PM, and MarCom.

Core Responsibilities

• Lead market requirements and product strategy for assigned product(s)/line(s).
• Develop business and marketing plans to drive competitive advantage, revenue, and market share.
• Assess market penetration, positioning, pricing, and packaging to optimize growth.
• Partner with Engineering and Manufacturing to guide new product development and enhance existing offerings.
• Create field enablement content (value props, competitive battlecards, ROI/TCO models, playbooks).
• Deliver executive-ready market analyses and recommendations.
• Serve as a trusted expert internally; anticipate internal/external challenges and recommend process and product improvements.

Qualifications

• MS or PhD in Engineering, Physics, Materials Science, or related discipline.
• 10+ years in semiconductor manufacturing or packaging; direct exposure to BEOL/FEOL processes.
• Demonstrated expertise in Advanced Packaging ecosystems and customer workflows.
• Strong analytical and communication skills; adept at executive storytelling and data-driven decisions.
• Experience leading cross-functional projects to milestones in a matrix environment.

• Hands-on inspection/metrology background.
• Experience with pricing strategy, product launches, and field enablement.
• Familiarity with reliability, yield, and metrology/inspection data as it relates to packaging performance.

Success Attributes

• Strategic, enterprise-level thinker with a solutions-first mindset.
• Customer-centric, persuasive communicator who can simplify complex tech.
• Comfortable operating autonomously and influencing without authority.
• Thrives in fast-paced, high-ambiguity environments.

Additional Information

Time Type: Full time

Employee Type: Assignee / Regular

Travel: Yes, 25% of the Time

Relocation Eligible: Yes

The salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team members. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.

For all sales roles, the posted salary range is the Target Total Cash (TTC) range for the role, which is the sum of base salary and target bonus amount at 100% goal achievement.

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

In addition, Applied endeavors to make our careers site accessible to all users. If you would like to contact us regarding accessibility of our website or need assistance completing the application process, please contact us via e-mail at View email address on click.appcast.io, or by calling our HR Direct Help Line at View phone number on click.appcast.io, option 1, and following the prompts to speak to an HR Advisor. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.