PPC Specialist
Sunny Health & Fitness, Inc.
PPC Specialist
Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.
Job Duties:
- Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
- Tracking, reporting, and providing analysis on all KPI's for paid marketing campaigns, including internal and external competitor strategy analysis
- Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key areas of importance in alignment with company goals
- Planning, building and implementing data-driven pay-per-click strategies
- Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
- Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
- Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
- Developing landing pages for campaigns and/or assisting with specific direction of their development
- Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
- Keeping pace with search and PPC industry trends and developments
- Communicating to team and management on project status', timelines, and results
Qualifications:
- Bachelors' Degree in Marketing, advertising, or related fields preferred.
- 3+ years of experience in Paid Search (PPC) account management.
- Proven in-depth expertise running successful campaigns on Amazon.
- Strong tracking, analytics, and reporting skills, including Google analytics.
- Exceptional communication skills (both written and verbal).
- Strong attention to detail and organizational skills
- Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)
Vacancy posted 3 days ago
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