Director of Franchise Recruitment Media

Job Title: Director of Franchise Recruitment Media Job Level: Full Time Exempt Department: Marketing Reports to: VP of Franchise Recruitment Marketing Position Summary This role is responsible for leading the HOTWORX Media Studio, an in‑house content program dedicated exclusively to franchise development. This position exists to build the most compelling franchise recruitment media platform in the fitness industry by producing consistent, high‑quality content that attracts qualified franchise candidates, strengthens the HOTWORX brand, and lowers the long‑term cost of franchisee acquisition. The Director of Franchise Recruitment Media will oversee the planning, production, distribution, and performance of all franchise development media while collaborating directly with the Founder & CEO, the Franchise Development Team, Marketing Department, and Information Technology Team to communicate the HOTWORX story through engaging digital content. The mission of the HOTWORX Media Studio is to replace dependence on outside creative agencies by becoming an internal content engine that continuously educates, inspires, and converts prospective franchise owners through authentic storytelling and innovative media production. Mission Develop and operate the HOTWORX Media Studio as the industry's premier franchise recruitment content program by producing world‑class media that positions HOTWORX as the most innovative and technology‑forward fitness franchise in the world. Create compelling content that attracts qualified franchise candidates while continually strengthening brand awareness, improving lead quantity and quality, increasing franchise conversions, and reducing franchise recruitment costs over time. Essential Duties and Responsibilities Including the following, other duties may be assigned as business needs dictate: Founder Brand Development Produce and publish regular video content across Facebook, Instagram, LinkedIn, X, and emerging social platforms. Develop educational posts, leadership articles, short‑form videos, and long‑form content. Coordinate photography, filming schedules, interviews, and speaking opportunities. Repurpose long‑form content into multiple social media assets each week. Manage the CEO's content calendar and publishing schedule. Franchisee Success Story Program Produce at least one professionally developed franchisee success story each month. Film owner interviews throughout the country. Highlight multi‑unit growth, community impact, and business success. Capture written testimonials, photography, and video assets. Create social media clips and long‑form feature stories from each interview. Studio Grand Opening Media Studio opening videos Ribbon‑cutting coverage Franchise owner interviews Customer testimonials Drone footage where appropriate Social media launch campaignsHighlight reels for franchise recruitment CEO Podcast Production Guest scheduling Episode planning Recording coordination Video production Audio editing Publishing Social media promotion Short‑form highlight clips Distribution across podcast platforms Potential guests include: Franchise owners Industry experts Vendors Athletes Business leaders HOTWORX executives Franchise Recruitment Content Development Why HOTWORX? Technology Advantage Future of Fitness AI in Fitness Franchise Buying Process Available Markets Convention Highlights New Product Launches Training Programs Technology Innovations Company Milestones AI‑Generated Educational Media Educational videos Animated explainers AI‑assisted graphics Interactive presentations Digital brochures Infographics Recruiting assets Orientation Day and other collateral support materials Live Summit and Webinar Production Presentation development Registration pages Recording Live production Editing Repurposing webinar content into multiple marketing assets Social Media Leadership Facebook Instagram LinkedIn X YouTube TikTok (when appropriate) Ensure consistent branding and messaging across all channels. Media Studio Management Editorial calendar management Production scheduling Vendor coordination Equipment management Studio organization Creative asset library management Brand standards Production workflow optimization Performance Metrics Qualified franchise leads generated Cost per franchise lead Cost per franchise sale Social media engagement Video views and watch time Podcast downloads Live Summit and Webinar attendance Website traffic generated Email subscriber growth Franchise application/request for initial consideration (RFIC) growth Orientation Day attendance Number of Franchise agreements influenced by media initiatives Desired Qualifications Bachelor’s degree in Marketing, Communications, Journalism, Film Production, Digital Media, or a related field (or equivalent professional experience). Five or more years of experience in digital marketing, brand storytelling, media production, or content strategy. Expertise in video production, editing, photography, and social media management. Strong writing and interviewing skills. Experience managing podcasts, webinars, and multi‑platform content campaigns. Working knowledge of AI‑powered creative tools and workflow automation. Highly organized with the ability to manage multiple projects simultaneously. Willingness to travel for franchisee interviews, conventions, grand openings, and corporate events. The Ideal Candidate The ideal Franchise Recruitment Creative Director is equal parts storyteller, filmmaker, journalist, marketer, producer, and strategist. This individual understands that every piece of content should strengthen the HOTWORX brand while moving prospective franchisees one step closer to ownership. They are passionate about working out and innovation, energized by emerging technology, and committed to building the most influential franchise recruitment media platform in the fitness industry. Their work will not simply tell the HOTWORX story—it will help shape the future growth of the brand by inspiring the next generation of franchise owners. Work Schedule Monday – Friday: 8:30am‑5pm CST Some projects and events may require longer hours. There will be times when this individual will be required to come in early and stay late during the work week. Additional company events such as annual conventions may require attendance. Compensation Base Annual Salary: $90,000 Commission:

• 1,000 if 12 new deals sold in a calendar month, $500 if 3 transfers closed in a calendar month
• 2,000 if 14 new deals sold in a calendar month, $750 if 5 transfers closed in a calendar month
• 3,000 if 17 new deals sold in a calendar month, $1,000 if 7 transfers closed in a calendar month

Benefits 80% Employer‑paid benefits for employee, which include medical, dental, and vision 401K opportunities and eligible for Colonial Life opportunities Eligible for Flexible Time Off after 60 days of employment Corporate membership to HOTWORX and SOL SPA #J-18808-Ljbffr HOTWORX Franchising, LLC