Digital Merchandising

Dtc Merchandising Specialist

We are seeking a highly motivated DTC Merchandising Specialist to act as the primary liaison for all website-related matters. The ideal candidate will be providing support to meet KPIs and sales plans, contribute to the development of strategies to enhance the consumer experience, and drive key business initiatives. This role is pivotal in delivering eCommerce revenue targets and establishing our.com platform as the pinnacle expression of our brand.

They must demonstrate good judgment in applying brand standards and best practices within the brand guidelines and digital objectives. Within this role they will be expected to demonstrate initiative to resolve issues and suggest creative, innovative and efficient solutions to achieve eCommerce objectives.

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do.

Key Responsibilities

Merchandising Strategy

• Work on and align seasonal eCommerce Go-to-Market (GTM) strategies in collaboration with marketing, planning, merchandising, acquisition, retention, user experience, and technology teams.
• Execute product strategies across eCommerce channels to enhance product discoverability and drive sales.
• Analyze customer behavior to identify areas for improvement and implement data-driven merchandising strategies.
• Stay updated on industry trends and competitor activities to maintain a competitive edge.

Product Presentation & Content Management

• Curate and organize product collections to ensure visual appeal and alignment with seasonal trends, promotions, and marketing initiatives.
• Upload, edit, and manage product listings, descriptions, images, and pricing to maintain accurate and up-to-date product pages.
• Maintain and optimize category pages, ensuring appropriate product categorization and efficient filtering for customer navigation.

Inventory & Category Management

• Monitor product availability, discontinuations, and stock levels to prevent out-of-stock situations or overstocking.
• Manage new product introductions and lifecycle management to ensure impactful launches.
• Strive for SKU efficiency, improved margins, and global assortment alignment.

Website Optimization & User Experience

• Collaborate with the DTC Storefront team to execute website initiatives aligned with conversion optimization strategies.
• Implement SEO best practices to improve product visibility and search rankings.
• Conduct A/B testing on merchandising elements with the analytics team and apply insights for continuous improvement.
• Enhance the online shopping experience by optimizing navigation, load times, and mobile responsiveness.

Sales Growth & Conversion Optimization:

• Comment on cross-selling and upselling strategies to increase average order value and drive additional revenue.
• Support the execution of conversion rate optimization strategies to drive business growth and improve customer satisfaction.
• Research and report on potential high-impact business development opportunities, such as new channel or partnership launches.

Customer Focus & Market Insights

• Adopt a merchant mindset with a focus on understanding diverse consumer segments and tailoring eCommerce strategies accordingly.
• Create and elevate the shopping journey to make it memorable and engaging, fostering customer loyalty and repeat visits.

Marketing & Loyalty Programs

• Collaborate with marketing teams to develop and execute targeted email campaigns aimed at customer retention and engagement.
• Manage and enhance customer loyalty programs to align with brand objectives and drive customer lifetime value.

Performance Reporting

• Generate reports on key performance indicators (KPIs) for division leadership.
• Provide actionable insights for continuous improvement and communicate findings to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency with Shopify platform and proven experience in eCommerce merchandising
• Strong understanding of SEO, A/B testing, and conversion rate optimization.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Exceptional organizational skills and attention to detail.
• Strong communication and collaboration abilities.
• Ability to thrive in a fast-paced, dynamic work environment.

Additional Skills

• Merchant mindset with the ability to empathize with different consumer types.
• Experience in executing tailored eCommerce strategies for diverse consumer segments.
• Proactive approach to creating engaging shopping experiences that encourage repeat business.

Location: Seattle/Hybrid

Salary Range: 85k - 90k

Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes:

• All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans
• Flexible Spending Accounts for Health and Dependent Care
• Short-Term Disability & Long-Term Disability
• Company Paid Basic Life and Accidental Death & Dismemberment Insurance
• Eligibility in the Company's 401K plan, after 90 days of employment
• Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions
• 10 Company Paid Holidays
• Employee Product Discounts
• Tuition Assistance
• Employee Assistance Program
• Volunteer Opportunities- 4 hours of paid optional volunteer time (annually)
• Seattle, WA based employees are provided with commute trip reduction incentives
• Benefits are offered to employees who work 30 hours or more

In addition to the above, we offer voluntary benefits. Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.