Strategic CFO & Growth Leader (Hybrid, Plant City)

Founded in 1922 and third generation owned, Wish Farms is a year-round supplier of berries with growing operations throughout the USA, Canada, Mexico and South America. Nationally recognized for quality and innovation, Wish Farms is an industry leader marketing and shipping produce for independent growers for 100 years.

Reporting to the CEO, the Chief Financial Officer is responsible for leading and managing the company’s overall financial strategy, planning, reporting, and risk management functions. This position is a senior leadership role with responsibility for financial performance, budgeting and forecasting, capital management, compliance, team leadership, and participation in company-wide strategic and operational initiatives.

Cultural Values & The Pixie Way

The Pixie Way fundamentals define our culture and guide how we work with our customers, growers, partners and each other. This role is expected to consistently model and reinforce the following fundamentals:

• Never Compromise On Food Safety and maintain a safety-first mindset in all operations.
• Walk In Others’ Shoes , seeking to understand and appreciate the perspectives of our employees, growers, and customers.
• Be Innovative & Embrace Change , challenging the status quo to drive growth.
• Collaborate And Communicate To Be Understood , working across teams and communicating clearly and personally when needed.
• Be A Fanatic About Response Time , communicating promptly and reliably so people feel supported and informed.
• Pay Attention To The Details , ensuring accuracy, consistency, and follow-through in every aspect of financial leadership and decision-making.
• Practice Transparency , sharing information openly and thoughtfully to build trust, alignment, and accountability across the organization.
• Show Meaningful Appreciation , regularly extending meaningful acknowledgment and appreciation in all directions throughout our organization.
• Think And Act Like An Owner , making decisions that support long-term success.
• Protect The Brand , serving as a positive ambassador in all interactions.

ESSENTIAL DUTIES AND RESPONSIBILITES:

• Provide financial leadership and strategic guidance to the CEO, executive team, and Corporate Advisory Board.
• Lead budgeting, forecasting, financial modeling, cash flow planning, and long-range financial planning.
• Oversee accounting, financial reporting, cost accounting, payroll, tax planning, and tax filings across applicable states and countries.
• Develop and lead a high-performing finance, accounting, financial planning, and IT team.
• Partner with sales and operations leaders to provide KPI reporting, margin analysis, cost visibility, and actionable financial insight.
• Manage banking, insurance, audit, tax, legal, and other professional service relationships.
• Oversee annual audits and work closely with outside CPA firms and tax advisors.
• Establish and maintain internal controls, policies, and procedures to safeguard assets and mitigate risk.
• Serve as the primary liaison with outside legal counsel, including coordinating legal matters, reviewing company contracts and agreements, and overseeing legal disputes or claims as needed.
• Serve as the company’s senior risk management leader, including oversight of insurance, contract review, and business risk.
• Direct the information technology function to ensure reliable, secure, and effective business systems, reporting tools, and information processing.
• Present financial results, forecasts, business trends, risks, and key performance indicators to management and advisory board stakeholders.
• Support company-wide strategic initiatives, operational improvements, profitability analysis, and growth planning.

QUALIFICATIONS:

• Minimum of 10–15 years of progressive leadership experience, including significant experience in a senior financial leadership role within a complex, growth-oriented business.
• Advanced degree required, preferably an MBA, Master’s in Accounting, Finance, Economics, or a related discipline; CPA strongly preferred.
• Strong knowledge of accounting, financial reporting, budgeting, forecasting, cost accounting, tax, treasury, audit, insurance, payroll, and internal controls.
• Demonstrated strategic mindset with the ability to evaluate business opportunities, assess financial and operational implications, support long-term planning, and provide executive-level guidance that advances company objectives.
• Demonstrated hands‑on leadership style with the agility and willingness to step beyond traditional finance responsibilities to support critical business priorities, operational needs, and organizational growth.
• Experience working with legal counsel on corporate, contractual, compliance, regulatory, employment, and risk-related matters, including contract review, dispute management, and oversight of legal obligations as needed.
• Demonstrated ability to lead teams, improve systems, strengthen processes, and provide practical financial insight to business leaders.
• Experience in agricultural, food, distribution, manufacturing, or other supply‑chain‑driven businesses helpful.
• Bilingual fluency in English and Spanish preferred.

This is an onsite role in Plant City, FL with some hybrid flexibility.