CMP Marketing Manager - Sports Illustrated Icon Park
Travel + Leisure
We Put the World on Vacation
Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
Community Marketing Agent Manager - Sports Illustrated Resorts
Job Summary
The Community Marketing Agent Manager is responsible for leading and developing the Community Marketing Team while driving tour generation, brand awareness, and marketing productivity for Sports Illustrated Resorts. This position oversees daily operations, recruiting, training, coaching, and performance management of Community Marketing Agents while ensuring marketing goals, tour production targets, and guest engagement standards are consistently achieved.
Essential Job Responsibilities
Leadership & Team Development (45%)
Recruit, interview, hire, train, and develop Community Marketing Agents.
Provide daily coaching, motivation, and performance management to maximize productivity and tour generation.
Conduct performance evaluations and administer corrective action when necessary.
Foster a positive, high-energy team environment focused on guest engagement and sales support.
Lead by example in professionalism, guest service, and marketing excellence.
Marketing Production & Reporting (30%)
Monitor daily, weekly, and monthly marketing performance metrics, including tour production, penetration rates, and lead generation goals.
Prepare and submit operational reports accurately and within established deadlines.
Analyze performance trends and implement strategies to improve results.
Ensure compliance with company policies, procedures, and marketing standards.
Sales & Operations Coordination (10%)
Partner with Sales Leadership to manage tour flow, availability, and booking efficiency.
Communicate updates regarding marketing programs, promotions, gifting policies, and tour eligibility requirements.
Support cross-functional collaboration to maximize guest experience and sales opportunities.
Administrative & Operational Support (10%)
Maintain tour manifests, invitations, and marketing documentation.
Resolve issues related to tour bookings, guest eligibility, coding, and operational processes.
Manage marketing collateral, uniforms, promotional materials, and departmental supplies.
Additional Responsibilities (5%)
Participate in special projects and company initiatives.
Perform other duties as assigned by leadership.
Minimum Requirements & Qualifications
Education
High School Diploma, GED, or equivalent required.
Associate's or Bachelor's Degree in Business, Marketing, Hospitality, or related field preferred.
Experience
Minimum of two (2) years of marketing, hospitality, tourism, vacation ownership, attractions, or resort marketing experience.
Previous leadership or supervisory experience preferred.
Experience in face-to-face marketing, lead generation, or tour generation environments strongly preferred.
Knowledge & Skills
Strong leadership, coaching, and employee development abilities.
Excellent verbal and written communication skills.
Ability to motivate teams and drive performance results.
Exceptional customer service and conflict resolution skills.
Strong organizational and multitasking abilities.
Analytical mindset with the ability to interpret performance metrics and reporting.
Ability to work in a fast-paced, goal-oriented environment.
Strong problem-solving and decision-making skills.
Technical Skills
Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
Ability to learn and effectively utilize company CRM, marketing, and reservation systems.
Experience with reporting and database management systems preferred.
Travel Requirements
- Minimal travel required.
Physical Requirements
Ability to stand, walk, and engage with guests for extended periods.
Ability to work flexible schedules, including weekends and holidays, based on business needs.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to View email address on click.appcast.io , including the title and location of the position for which you are applying.
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