Digital Marketing Specialist

Capricorn is one of Australia and New Zealand’s largest and most dynamic Member-owned organisations. Since 1974, we’ve provided our Members with financial and business solutions to make running a business easier. Our flagship Trade Account offers instant credit with over 1600 Preferred Suppliers, simplified monthly expenses, and a generous rewards program. We have a strong foundation in the automotive and machinery aftermarkets. Our vibrant community includes over 31,000 Members across Australia and New Zealand, from national franchises to your local family workshop. Last year, Capricorn facilitated nearly $4bn in sales with our Preferred Suppliers. At Capricorn, we're about more than just products and services. We work hard to ensure that our Members, Suppliers and People feel like they're part of something bigger - a Community which is connected and supported to make a difference, while having some fun along the way! Exciting new roles at Capricorn We’re expanding our Brand, Marketing & Experience team as part of Capricorn’s new strategy and commitment to One Capricorn, One Community. These newly created roles offer the chance to make an impact, contribute fresh ideas, and help shape the future of how we connect with our Community. These new roles represent an exciting opportunity to join a purpose-led organisation that values innovation, collaboration, and growth. Join us and play a key role in shaping the next chapter of Capricorn’s journey. Shape Capricorn’s digital and social media presence! In this role you’ll plan, develop, and implement Capricorn’s digital and social media experiences. This role works closely with the wider Brand, Marketing & Experience team to deliver integrated digital experiences, campaigns, communications, content and lead generation for our Members and Preferred Suppliers. This will have office based requirements in WA so Australian based applicants encouraged to apply. What You’ll Be Doing Develop and implement digital marketing and social media strategies to drive engagement with Members and Preferred Suppliers, ensuring alignment with the Brand Style Guide. Maintain and update content design, UX and personalisation across all Capricorn websites. Develop and manage the social media strategy and work with the Communication & Engagement team to contribute to planning of content. Brief digital marketing design assets and manage the approval and implementation process. Develop and maintain digital remarketing, paid search and social media campaigns. Provide reporting and insights on campaign performance, consolidate digital data with business insights, and develop market and customer intelligence to inform content strategy. What You Bring Understanding of and demonstrable skills in CMS management, development and publication. Strong understanding of social media channels, best practice in use of channels and ability to provide reporting and insights. Proven ability to build social media communities and develop the correct voice for each platform. A solid understanding of marketing principles and practices, including B2B and direct marketing. Strong written and editing skills. Excellent communication skills, including the ability to establish and manage positive relationships with internal and external stakeholders. Excellent organisation skills and high levels of attention to detail. Experience That Sets You Apart A minimum of 4 years’ professional experience in digital marketing and social media. Experience managing SEO, SEM, OOC and other digital advertising campaigns. Qualifications A degree qualification in Marketing, Communications, or similar. A little on life at Capricorn Work flexibility – We’re all unique, and so are the ways in which we work. We have Hybrid (2 days working from home) written into our policy. Development Opportunities – your success is ours too. We provide training opportunities and development to give you the tools you need to grow. Paid parental leave – during life’s most important times, we support parents’ leave (for both parents) and their transition back to work. Get social – our social calendar is full, with a range of different virtual and face-to-face events to keep us connected. A place you want to be – from the sweeping city views, coffee on tap and the general buzz of our team, Capricorn is a place you want to be. A cherry on top – we’ve got a heap of benefits that our team actually use, including a fantastic reward and recognition program, wellness program, additional leave purchase and so much more! Amazing Benefits – Unlock amazing benefits at Capricorn. We offer all staff free gym membership near the office, discounted private health benefits and all inclusive working from home kits to get you started! If you are ready to become part of a growing community and make a real impact, get in touch today. #J-18808-Ljbffr