Digital Marketing Specialist

Herschend isseekingacreative and brand-minded Digital Marketing Specialist tojoin the teamat our newest hospitality venture, Dolly Parton’sSongTeller Hotel, locatedin the heart of Downtown Nashville.The ideal candidateis a creative storyteller with a sharp marketing mindset and a passion for creating meaningful guest connections. This person blends imagination with strategy, using digital platforms to bring theSongTellerspirit to life through engaging content, strong brand awareness, and memorable campaigns that inspire guests to be part of thestory. Inspired by Dolly Parton's epic career and trailblazing spirit, SongTellerHotel in Nashville is as unique as the global icon herself. Dolly welcomes guests to a place where they can Love Every Moment; it is a place to unplug, to connect with loved ones and to be entertained. The Digital Marketing Specialistpositionprovides a unique opportunity for the right individualto contribute tothepre-openingsales effortsfor Dolly Parton’sSongTellerHotel featuring245rooms,twoF&BEntertainmentvenues, amarket,andDolly Parton’s Museum. The Digital Marketing Specialistis responsible forplanning, executing, andoptimizingdigital marketing strategies that drive awareness, engagement, and direct bookings for Dolly Parton’sSongTellerHotel. This role blends storytelling with performance—ensuring every digital touchpoint reflects theSongTellerbrand while delivering measurable business results. You will work across owned, paid, and earned channels to support pre-opening, launch, and ongoing growth, partnering closely with Revenue, Commerce, PR, and agency teams. Toachieve success in this role,one must drive results while adhering to ourHeartspitality®culture. SongTellerHotel Nashville is more than just a place to rest yourhead,it'sa hub of music, style, and hospitality designed the Dolly-way. Sprinkled with glamour, artistic surprises and a sense of humor -it'san experience as unforgettable as the entertainer herself. SongTeller Hotel celebrates the people, talent and setting of the destination, weaving the local music and culinary scenes together. So come experience the unique charm, and hospitality that could only be created by the iconichostessherself! SUMMARY OF ESSENTIAL FUNCTIONS & RESPONSIBILITIES Plan and execute integrated digital campaigns across email/CRM, SMS, website, paid media (Google, Meta), and social channels to drive awareness, engagement, and bookings Manage andoptimizewebsite content and CMS (Umbraco preferred) to ensure brand alignment, strong UX, and conversion performance Partner with Revenue and Commerce teams to align marketing efforts with pricing strategies, promotions, and occupancy goals Leverage segmentation, personalization, and A/B testing to continuously improve campaign performance and guest engagement Analyze digital performance (GA4, campaign analytics, CRM data) tooptimizeROI, conversion rates, and customer lifetime value Support paid media strategy and execution in collaboration with agency partners, ensuring alignment with brand and performance goals Troubleshoot and manage marketing technology integrations and issues with internal IT teams and external vendors Support pre-opening campaign development, launch strategy, and ongoing communications across all digital channels This job description is not an “all-inclusive’ list of the duties and responsibilities of this position or of the skills and abilitiesrequiredto perform this position. QUALIFICATIONS Bachelor’s degree in Marketing, Communications, or related field 3–5+ years of experience in digital marketing, performance marketing, or marketing automation Experience in hospitality, travel, or lifestyle brands preferred Hands-on experience with CRM and CMS platforms (Umbraco a plus) Working knowledge of HTML and CSS Strong understanding of full-funnel digital marketing and customer journey optimization Proven ability to analyze data and translate insights into actionable strategies Experience with digital analytics tools (Google Analytics/GA4) and campaign reporting Familiarity with paid media platforms (Google Ads, Meta) and email/SMS marketing platforms Experience with Adobe Creative tools is a plus Ability to manage multiple projects in a fast-paced, collaborative environment Strong communicationskills and attention to detail Passion for storytelling, hospitality, and creating meaningful guest connections ABOUT DOLLY PARTON'S SONGTELLER HOTEL & HERSCHEND Dolly Parton’sSongTellerHotel is thenewest hospitality ventureof Herschend, theworld’s largest family-owned themed attractions companythat’sbeen Bringing Families Closer Together by Creating Memories Worth Repeating ® for seven generations. Our 12,000+ passionate employees (hosts) collectively entertain 15 million guests each year across our two-dozen wholesome family entertainment brands. Each offers distinctive experiences that inspire discovery and deliver on Herschend’s commitment that every guest leaves with two things: a smile and a deeper connection with one another. The heart of Herschend’s success has long been the world-renowned hospitalitythat’srooted in our DNA. We call itHeartspitality®.It’sa unique culture that blends our ethos of Leading with Love and our purpose of Bringing Families Closer Together by Creating Memories Worth Repeating® to create real impact and joy that spreads through our hosts to our guests and out into our communities. As anequal-opportunityemployer, we strive to provide environments where every host, guest, and partnerfeelwelcome, valued, and loved. Wefirmly believethat words and actions matter, which is why all individuals areto be treatedequally and with respect. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr