Social Media Manager

Description Location (On-site): Medford, OR Anticipated Start Date: January 2027 About Us Premier Community Supports delivers high-quality, person-centered care across in-home and community-based services including day programs, positive behavior supports, and 24-hour residential assistance. Founded on integrity, quality, and a genuine passion for our work, our experienced team reliably delivers safe, engaging, and customized care. We partner closely with families, guardians, case managers, and other caregivers to deeply understand individual needs and goals. Through collaborative planning and a fun, supportive environment, we empower individuals to thrive at home and in the community. About the Role Premier Community Supports is seeking a creative and driven Social Media Manager to strengthen our brand and bring our mission, culture, and impact to life. This hands-on role combines social media strategy, graphic design, photography, video production, and community engagement. Working closely with the Director of Marketing, you'll create compelling content and build meaningful connections with Individuals, families, employees, and our communities. Essential Responsibilities & Duties The following responsibilities are representative of the essential functions of this position and are not intended to be an exhaustive list. The Social Media Manager is responsible for developing and executing social media and digital content strategies, managing online communities, producing visual and written content, maintaining brand consistency, supporting marketing and recruitment initiatives, and evaluating content performance to advance PR's organizational goals and public presence. Social Media Strategy & Content Creation Develop and execute social media strategies aligned with organizational goals, brand standards, and audience needs, maintaining an understanding of PR's mission, services, culture, and communities. Manage and grow PR's presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms. Create, edit, and publish engaging, platform-specific content, including graphics, photography, videos, Reels, TikToks, and YouTube Shorts. Develop compelling written and visual content that promotes services, highlights organizational impact, supports recruitment, and strengthens community engagement. Maintain consistent brand voice, messaging, and visual identity across digital and print communications. Monitor trends, audience behavior, and industry developments; maintain content calendars and coordinate campaigns, events, and organizational initiatives. Online Community & Reputation Management Actively monitor and manage social media comments, messages, and online discussions, particularly on Facebook, responding to questions and concerns promptly and professionally. Foster positive engagement and build relationships with individuals served, families, employees, community members, and other stakeholders. Identify recurring concerns, emerging issues, and potential reputational risks, escalating sensitive matters appropriately. Exercise sound judgment and discretion in all public-facing communications, recognizing their impact on PR's reputation and relationships. Provide recommendations to the Director of Marketing regarding community sentiment, engagement opportunities, and response strategies. Graphic Design & Creative Development Independently conceptualize, design, and produce professional marketing materials for digital and print use, including social media graphics, flyers, brochures, presentations, event materials, and recruitment promotions. Demonstrate strong proficiency in Canva and Adobe Creative Cloud, applying design principles such as typography, composition, color, visual hierarchy, image editing, and brand consistency. Develop creative concepts and visual storytelling that highlight PR's mission, culture, employees, community partnerships, and the individuals we serve. Support internal departments and Activity Coordinators with promotional materials for events, activities, and organizational initiatives. Ensure all creative materials reflect PR's brand standards, organizational messaging, and professional image. Photography & Video Production Plan, coordinate, and produce high-quality photography and video content for social media, marketing campaigns, recruitment, events, and organizational initiatives. Capture and edit photography and video, demonstrating knowledge of lighting, composition, equipment operation, and professional editing techniques. Create engaging short-form video content optimized for social media and other digital platforms. Maintain organized libraries of photography, video footage, and other creative assets. Marketing, Communications & Workflow Management Collaborate with the Director of Marketing and internal teams on marketing campaigns, organizational initiatives, events, and new market launches. Lead assigned social media and creative projects from concept through development, execution, and evaluation. Develop communications promoting PR's services, employment opportunities, community partnerships, events, and organizational news. Maintain marketing calendars, brand resources, templates, digital asset libraries, and organized creative files. Coordinate content development, review, approval, publishing, and community engagement processes to ensure accurate, timely, and consistent communications. Manage multiple projects and deadlines independently while demonstrating strong organization, attention to detail, accountability, adaptability, and collaboration. Spanish translation support may be requested as needed; Spanish proficiency is preferred but not required. Analytics & Performance Monitor social media performance, including reach, engagement, audience growth, traffic, and community sentiment. Establish and track key performance indicators (KPIs), using analytics and audience insights to evaluate content effectiveness. Prepare regular performance reports and provide the Director of Marketing with findings, trends, and recommendations. Identify opportunities to improve content, engagement, and overall digital performance through data-informed decisions. Technical Skills Candidates must demonstrate practical experience with: Canva and Adobe Creative Cloud, particularly Photoshop, Illustrator, and/or InDesign. Facebook, Instagram, TikTok, LinkedIn, YouTube, and other social media platforms. Social media publishing, scheduling, and community monitoring tools. Photography, image editing, and video production/editing software. Short-form video creation and editing. Meta Business Suite, Google Analytics, or comparable analytics and reporting platforms. Digital asset management, content calendars, and creative workflow tools. Work Schedule & Environment This is an on-site position, Monday through Friday, generally between the hours of 8:00 a.m. and 4:30 p.m. – (Some flexibility in the daily schedule may be available on a case-by-case basis, depending on business needs). Requirements Qualifications & Experience Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Business, or related field, or equivalent education and experience. 3–5 years of professional experience in social media, digital marketing, communications, or content creation. Demonstrated ability to develop and manage multi-platform social media strategies. Strong hands‑on graphic design skills, including independently conceptualizing and producing professional‑quality creative materials. Proficiency in Canva and Adobe Creative Cloud. Excellent written and verbal communication skills, including copywriting, editing, and storytelling. Experience with photography, video production, and editing. Experience managing online communities and responding professionally to public inquiries and concerns. Knowledge of social media analytics, performance reporting, brand management, audience engagement, and reputation management. Ability to manage multiple projects, meet deadlines, work independently, and collaborate effectively. Preferred Qualifications Experience in healthcare, human services, disability services, nonprofit, or community‑based organizations. Experience with recruitment marketing and employer branding. Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, and professional video editing software. Experience with marketing analytics, social listening, and reputation management. Spanish language proficiency. Additional Requirements Valid driver's license and acceptable driving record, if driving is required. Current automobile insurance when using a personal vehicle for business. Successful completion of required state and agency criminal background checks. Completion and maintenance of required agency training, certifications, and credentials, including CPR/First Aid and position‑specific training, as applicable. What We Offer Health, Dental & Vision Insurance: Available with 75% of the employee premium paid by Premier. Paid Time Off (PTO): Accrue up to 80 hours of PTO per year. 401(k) Retirement Plan: Eligibility begins after 90 days of employment, with an employer match of up to 4%. Pay Schedule: Employees are paid twice monthly, on the 1st and 16th of each month. Training & Professional Development: Opportunities to build skills and grow professionally. Meaningful Work: A fulfilling role where your work makes a meaningful difference. Collaborative Environment: Join a supportive team with engaged leadership and strong peer relationships. Why You’ll Love Working Here Be part of a growing organization where your work directly supports teams, strengthens operations, and helps deliver quality services to the community. Empower Lives. Build Futures. Join Our Team! #J-18808-Ljbffr Premier Community Supports, LLC