ICX Brand Engagement Director
Jobleads-US
Role
Lead the development of integrated customer experience strategies for healthcare professionals and patients, translating brand priorities into omnichannel engagement plans.
Responsibilities
- partner with internal teams to define customer journeys, activation roadmaps, and experience standards; oversee the implementation of experience plans across channels, leverage AI and digital tools, and establish governance and KPIs; measure success through data and feedback, optimizing accordingly.
Requirements
- Bachelor's degree
- 8+ years in biopharma, healthcare, or regulated industries, with expertise in brand strategy, digital engagement, and customer experience
- strong stakeholder management, vendor oversight, and communication skills
HighValue
focus on biopharmaceuticals, patient/HCP engagement, digital and AI-enabled omnichannel strategies, experience in regulated environments.
WorkSetup
hybrid or on-site, with flexible work options.
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