Buyer & Category Manager - DIY Jewelry Products

Job Description

Job Description

About the Role:
We are seeking an entrepreneurial Buyer & Category Manager – DIY Jewelry Products to build and grow one of our newest and most exciting product categories.

This role is ideal for someone who understands the DIY jewelry-making industry and has experience sourcing products, building vendor relationships, developing compelling assortments, and growing a profitable merchandise category.

You will own the category from strategy through execution—identifying new product opportunities, developing exclusive assortments, managing supplier partnerships, and collaborating with merchandising, marketing, production, and digital teams to deliver an exceptional customer experience across multiple sales channels.

If you're passionate about jewelry making, product development, and building a category from the ground up, we'd love to hear from you.

About GemCraft Studio:
GemCraft Studio is Shop LC's exciting new venture dedicated to the growing world of DIY jewelry making. Designed for hobbyists, creators, and professional jewelry designers, GemCraft Studio will offer a curated selection of beads, gemstones, findings, jewelry-making tools, components, kits, and educational content across TV, digital commerce, and livestream shopping.

We're building a destination where creativity meets inspiration—and we're looking for an experienced category leader to help bring that vision to life.

What You'll Do:

Own and Grow the Category:

• Develop and execute the merchandising strategy for the DIY Jewelry Products category.
• Build a compelling assortment that appeals to beginners, hobbyists, and professional jewelry makers.
• Manage category performance, including sales, margins, inventory productivity, and product lifecycle.
• Identify market trends, customer needs, and opportunities to expand the category.

Source Innovative Products:
Source and develop products across key DIY jewelry categories, including:

• Gemstone, glass, crystal, metal, wood, acrylic, and specialty beads.
• Jewelry findings, clasps, ear wires, jump rings, head pins, eye pins, and connectors.
• Loose gemstones, cabochons, charms, pendants, chain, and jewelry components.
• Jewelry-making tools, pliers, wire, storage solutions, bead boards, and accessories.
• DIY jewelry-making kits and curated project bundles.

Build Global Supplier Partnerships:
Develop and manage relationships with domestic and international suppliers across key sourcing markets, including:

• India (gemstones, beads, and jewelry components).
• Thailand (silver findings and components).
• China (tools, components, and accessories).
• United States (specialty products, tools, and kits).

Responsibilities include:

• Identifying and onboarding new suppliers.
• Negotiating pricing and commercial terms.
• Managing product quality and supplier performance.
• Driving product innovation and exclusive offerings.

Product Development & Merchandising:

• Develop exclusive DIY jewelry kits and curated collections.
• Create product assortments that support TV, e-commerce, livestream, and digital sales.
• Partner with creative and production teams to develop engaging product presentations and educational content.
• Support seasonal launches, promotions, and merchandising initiatives.

Cross-Functional Collaboration:
Work closely with teams across the organization, including:

• Merchandising.
• E-commerce.
• Marketing & Social Commerce.
• TV Production.
• Inventory Planning.
• Product Education.
• Creative & Content Teams.

What We're Looking For:

Required Qualifications:

• 5+ years of experience in buying, merchandising, category management, or product sourcing.
• Experience within DIY jewelry, jewelry-making supplies, craft products, gemstones, beads, jewelry components, or closely related categories.
• Strong knowledge of jewelry-making materials such as beads, findings, wire, gemstones, charms, cabochons, and components.
• Proven success sourcing products, developing supplier relationships, and negotiating commercial agreements.
• Experience managing product assortments, pricing, margins, inventory, and category performance.
• Strong analytical, organizational, and project management skills.
• Excellent communication and cross-functional collaboration abilities.

Preferred Qualifications:

• Experience developing DIY kits or craft-based product assortments.
• Experience sourcing products from international suppliers.
• Knowledge of gemstone materials and lapidary products is a plus.
• Experience supporting omnichannel retail, including e-commerce, TV retail, livestream commerce, or specialty retail environments.
• Passion for jewelry making, crafting, or creative hobbies.

What Success Looks Like:
You'll be successful in this role by:

• Building a differentiated and profitable DIY Jewelry Products category.
• Introducing innovative products that excite customers and drive repeat purchases.
• Developing strong supplier partnerships that deliver quality, value, and exclusivity.
• Growing category sales while maintaining healthy margins and inventory productivity.
• Creating an engaging product assortment that strengthens GemCraft Studio as a destination for jewelry makers.

Why Join Shop LC?
This is a rare opportunity to build a category from the ground up within an established global retailer.

You'll have the autonomy to shape product strategy, influence the customer experience, and introduce innovative products that inspire jewelry makers across television, e-commerce, livestream shopping, and digital platforms.

If you're excited about combining merchandising, sourcing, creativity, and entrepreneurship to build something new, we'd love to meet you.

About Shop LC:
We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco's and OTA's), our website, OTT, marketplaces, and social media.

We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy .

Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds… has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory. Our US buildings are gold level LEEDS certified.

Benefits:

• 100% Company paid, employee-only medical, dental, vision, and life insurance.
• 4% 401(k) matching.
• ME Incentives.
• Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays.
• Corporate discounts, employee sales, Employee Assistance Program.
• Tuition reimbursement and scholarship (for dependents going to college).
• A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!