Specialist, Collegiate Marketing

Specialist, Collegiate Marketing

The Specialist, Collegiate Marketing is responsible for executing the student marketing strategies for the US. This person will contribute to the planning and execution of US-wide projects, driving brand awareness and relevance amongst our core target audience and the future consumer on/around campus. This role leverages insights and creates the most effective programming for the US-consumer, working closely with the Global HQ team. In addition, this person will project manage collegiate activations, focused on building unique value to the US consumer and scale across the US. This role is a key member of the Marketing team and must possess strong cross-functional ability to bring the full marketing mix to life in the collegiate space across the US – including sport, culture, brand, and the Red Bull Media Network. This person is also responsible for acting as a partner to the Region teams, ensuring quality execution and innovation across all activations.

Areas That Play To Your Strengths

All the responsibilities we'll trust you with:

• Support the project management of collegiate marketing activations and Global Brand Projects each year, confirmed in the business plan

  Define and oversee the collegiate project principles, from project ideation to post-mortem, ensuring successful kick-offs, premium execution and that key success measurements are understood and achieved

  Evaluate emerging and relevant entry-point consumer (EPC) trends and technologies, identifying opportunities for the Region teams to reach consumers in new ways and via new channels

  Develop and communicate key standards for success to drive impact with our EPC, enforcing consistency through each project plan

  Be an expert on the collegiate EPC, working closely with cross-functional counterparts to define opportunities with this audience

• Collaborate across departments to build value and scale in all collegiate projects and programs

  Work closely with key stakeholders to ensure the interests of Red Bull collegiate marketing are met; Identify other departmental projects and properties (Sales, Shopper Marketing, Sports &Culture Marketing, Field Marketing, Creator Network, Brand Comms…etc) that have collegiate implications

  Manage National initiatives and build trust with regional leadership to secure buy-in of Santa Monica strategy & tactics through year

  Drive collaboration between Consumer Collecting, Region/Field teams & Santa Monica stakeholders

  Align with Brand Marketing Region/Field teams on KPIs per projects, with clear goals identified at the inception of the project

• Consistent and effective guidance to the Region field teams to drive quality execution and premium output

  Partner with the region teams to provide coaching on the execution of national collegiate initiatives

  Develop communication tools & activation assets per BP plans to reinforce and enable quality execution

  Partner with the global and national Student and Field Marketing stakeholders to outline standards for the US

  Share best practices with the US Business Units and Global Student and Field Marketing team

  Conduct market visits to gain Region field execution insight and provide guidance, coaching