Retention & Lifecycle Marketing Lead

Job Description

Job Description

Lyra is a collective of brands in the Personal Care and Family categories,  dedicated to caring for our customers and their loved ones . Our trusted brands are designed with comfort, quality, and transparency first , because we believe everyone should experience care done right.

NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.

We are hiring a Retention Marketing Lead to own customer retention and subscription strategy for EVER Skincare, Nuvadermis and Trilastin! Reporting to the GM, SVP of Personal Care West, this role will play a critical part in improving repeat purchase, increasing subscriber engagement and reducing churn through data-driven strategy and execution. The Retention Lead will serve as a strategic thought partner to Brand Managers by bringing retention, cohort, and subscription insights into planning and ideation. 

• Own and evolve lifecycle marketing strategy across email and SMS by optimizing batch and campaign programs to improve engagement and click-through performance, and building a high-intent SMS program that drives incremental revenue to increase repeat purchase and placed order rate across Nuvadermis, EVER and Trilastin
• Design and execute a comprehensive churn mitigation roadmap, activating and testing all relevant levers (messaging, offers, cadence, subscription experience) to improve churn metrics over time
• Own customer retention and subscription strategy across both DTC and Amazon
• Analyze lifecycle and subscription performance, translating data into actionable insights and clear recommendations for cross-functional partners
• Drive repeat purchase behavior through loyalty program management, maximizing for profitable program engagement and LTV
• Collaborate closely with brand teams to ensure lifecycle and retention efforts align with broader brand narratives and integrated campaigns

• 5 - 8 years of experience in lifecycle, retention, or email marketing, ideally within a subscription-based or repeat-purchase consumer brand
• Hands-on experience building and optimizing email and SMS programs in Klaviyo or a comparable ESP/CRM platform
• Strong analytical skills, with the ability to interpret performance data and translate insights into clear strategic recommendations
• Passion for consumer goods and women’s health & wellness products
• Familiarity with Amazon subscription dynamics (Subscribe & Save) is a strong plus

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.